Our client in the Engineering Power industry is currently looking for a Marketing Lead, in Centurion.
Responsibilities:
The Marketing Lead will report to the Marketing Manager while working hand- in-hand with the commercial and graphics team.
Marketing Strategy:
Collaborate with the marketing manager and senior management to develop marketing strategies aligned with company objectives and target audience demographics.
Event Planning and Management:
Plan, coordinate, and execute events, tradeshows, and conferences to showcase client services and solutions. This includes venue selection, logistics management, budgeting, and post-event evaluation.
Social Media Management:
Develop and implement social media strategies to enhance brand visibility and engage with the audience across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram). Write compelling content and analyses performance metrics to optimize social media presence.
Vendor Management:
Oversee and manage external suppliers/vendors for online marketing, PR, production services, and more. This includes developing briefs, writing articles or video scripts, ensuring deliverables meet quality standards and deadlines, and creating consolidated reports.
Online Advertising:
Plan online advertising campaigns (e.g., Google Ads, social media ads) to drive traffic, leads, and conversions.
Public Relations (PR):
Write press releases, pitch stories, and coordinate PR activities to generate positive media coverage and enhance brand reputation.
Content Creation:
Develop the copy and collaborate with the design and production team to create marketing collateral. Ensure content aligns with brand messaging and resonates with the target audience.
Branding & Merchandise:
Oversee procurement of promotional material, stationery, and branding. Manage communication with suppliers, maintain vendor relationships, and handle stock orders.
Market Research and Analysis:
Conduct market research to identify industry trends, competitor activities, and customer preferences.
Ad Hoc Tasks:
Perform additional tasks that might be required throughout the year.
Administrative & Ad Hoc Tasks:
Aid Marketing Manager and Senior Designer as required.
Assist with filing, data entry, report generation, and other departmental tasks.
Manage website updates, SEO, Google Analytics, and upload articles as needed.
Assist with engaging copyrighting (blog posts, social media captions, emails).
Manage public relations, review external articles, and maintain journalist relationships.
Requirements:
Possess 3 - 5 years of B2B marketing experience.
Have experience in the Data Centre or Telecommunications industry.
Have a relevant degree in marketing, communications, or a related field.
Excel at event management, with exceptional organizational skills and attention to detail.
Communicate effectively, both verbally and in writing.
Are proficient in copywriting.
Are hungry for growth and adapt to change with a smile.
Embrace creativity and problem-solving.
Are a self-starter with a strategic mindset and the ability to prioritize and excel under pressure.
Thrive in a collaborative environment and work effectively across all levels.
Embraces teamwork, values improvement, and asks crucial questions.
Have a car and a valid driver's license.
Communicate effectively, both verbally and in writing.
Are Hungry for growth and adapt to change with a smile.
Embrace creativity and problem-solving.
Are a self-starter with a strategic mindset and the ability to prioritize and excel under pressure.
Thrive in a collaborative environment and work effectively across all levels.
Embraces teamwork, values improvement, and asks crucial questions.