Job Description

A South African company specializing in cloud-based unified communications, has a permanentposition for a Marketing Manager,based in Cape Town.This position requires a self-motivated and energetic person who is passionate about the impact of marketingactivity on business outcomes.The Marketing Manager will be responsible for developing, executing, tracking and reporting on B2B marketing initiatives that grow thecustomer base, strengthen positioning as leaders in business communication andcontributesdirectly to revenue growth.Duties:

• Content creation, curation and distribution
• Maintenance and development of marketing websites, with a focus on lead generation
• Digital marketing (PPC, SEO, CRO, email campaigns, LinkedIn etc) and Digital platform management
• Events (own events as well as wider industry events such as MyBB conferences)
• Advertising/sponsorships
• Supporting account-basedmarketing activities
• Supporting product management and development

The incumbent will need to be passionate about technology and have an aptitude for being able to grasp andbrief on technical concepts.Responsibilities:Marketing

• Forming a deep understanding of the company's business and marketing strategy and

objectives and representing these in all duties

• Input into the overall marketing strategy, budget and plans
• Industry and competitive analysis to inform the sales process as well as help positioning and

messaging

• Customer insight development through engagement with existing and prospective customers
• Execution and ongoing tracking/reporting of the strategy, budget and plans
• Ownership of our digital assets
• Website maintenance, development and enhancements
• Management of social media profiles
• Creating and maintaining product brochures and datasheets
• Understanding and improvingend-to-endCustomer Experience
• Leading and ensuring the consistency in the messaging, branding, content, and look-and-feel ofall internal and external communications and marketing materials including development andmaintenance

• Brand manual
• CI guide
• Design system
• Management of marketing vendors for both day-to-daydelivery as well as overall performance

(briefs, reviews, status meetings, budget reconciliations)Product:

• Performing market research
• Support all sales objectives (direct and reseller)
• Providing market and competitor insight and guidance
• On-going product training and collateral
• Sales training and collateral (direct sales and resellers)

Minimum Requirements:Education and Experience:

• MatricCertificate (essential)
• Tertiary Qualification in a related field (essential)

• 3+ y

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