Job Description

KEY RESPONSIBILITIESStrategy and Planning

• Achieve and exceed set Consumer divisional revenue targets, in line with planned requirements.
• Achieve top and bottom-line objectives as per Organisational goals.
• Develop Marketing Strategy by product categorisation, promote brand awareness, improve brand visibility and market share
• Drive consumer campaigns across marketing mix ATL, BTL and through internal channels, evaluate impact and ensure ROI
• Develop and drive implementation of annual activity plans
• Manage relationships with agencies to deliver campaigns on time and on budget
• Be the custodian of the brand books, ensuring the Consumer division delivers on-brand solutions
• Analyse market opportunities and respond to changing market dynamics as needed
• the performance results (Sales and Market share) on a weekly, monthly, and quarterly basis. Provide regular reports to business on performance progress and outcomes of strategy, activities or initiatives.
• Ensure effective execution of strategies down the value chain and in partnership with RSMxe2x80x99s.
• Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
• Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
• Review, identify and design Marketing process efficiencies (planning, budgeting, advertising, Marketing investment etc.).
• Align with the Executive and cross-functional stakeholders to ensure Divisional Product Manager strategies align to business goals.
• Work with the Access Marketing Manager and National Key Accounts Manager with regard to medical aid formularies, tenders and KA listings.
• Work with Business Development Manager to identify new products and make launch decisions based on LRP process.
• Ownership of MTP process and forecast accuracy accountability.
• Ensure closed loop Marketing with regard to all activations from idea generation to post campaign. analysis, ROI analysis and put structures in place to attain this.
• Recommend and assist with design of sales incentives to achieve market penetration and reach expectations.

Management

• Principal accountability within the division
• Comply with set administration and operational (SOP) standards.
• Ensure Clinical Stakeholder Specialist(s) meet set out SFE objectives, infield days and SMART function obligations
• Oversee and critically analyse preparation by Product Managers and Clinical Stakeholder Specialists in both the medium and the long-term relating to:

• Brand plan design (brand management, brand building) and implementation
• Divisional budgeting and spending along with monthly tracking analysis
• NPL success
• Pricing Strategies to meet revenue and profitability goals
• Forecasting (stock provisions) - Tracking of market share and evaluating any changes in the market to allow fast reaction
• Marketing Code and internal process adherence
• Review, approve and drive compliance of:

• Marketing material sign-off
• Packaging material sign-off
• CCP acknowledgement
• Expenses
• Advertising placements
• Congresses
• SLAxe2x80x99s and contracting agreements
• Website and PR content
• Review current PM systems and processes effectiveness and if required design new systems along with fellow Marketing Managers to achieve better outcomes
• Manage product throughout its life cycle (new launches, market strategies, forecasts, discontinuation) with contingency, communication and accuracy.

Training and Development:

• Ensure Product Managers and Clinical Stakeholder Specialist(s) are properly trained regarding industry and product knowledge, as well as selling and people skills through regular review of needs and available training programs.
• Conduct bi-annual performance reviews with all direct reports.
• Ensure development plans are established and implemented to achieve team, company, and individual development goals.
• Facilitate the development of direct reports; measures and appraises their performance objectives and informs them of strengths and development needs.
• Responsible for the induction planning, checklist, process and probation reviews with new recruits.
• Collaborates with HR in the recruitment process whilst maintaining employment equity goals.
• Manage the performance management process when required with the assistance from HR.

Networking

• Attend congresses, Conferences and cycle meetings.
• Oversee working relationships with KOLxe2x80x99s.
• Work in field with TMxe2x80x99s to ascertain their implementation of strategies, advise on better ways of obtaining utilisation.
• Identify training gaps in field
• Manage and improve external stakeholder relations and company reputation.
• Keep up to date with the latest pharmaceutical and medical trends to optimise opportunities and ensure the team understand how best to implement the relevant information if applicable
• Monitor competitor activity and competitorsxe2x80x99 products and provide timeous feedback to internal commercial stakeholders.

Digital and automation: * Assist in mapping, designing and expanding:

• CRM application to detailing app
• Sales systems
• Financial systems
• Automation of sales training and induction
• My Dynamics & SmartDoc
• POS utilization measures

PRE-REQUISITESEducation:

• Preferred: Business Degree and / or appropriate industry related - tertiary qualification and / or matric with industry appropriate sales and business diploma.

Experience:

• 5 xe2x80x93 10 yearsxe2x80x99 experience in OTC/ CAMS pharmaceutical industry or FMCG experience
• 2 xe2x80x93 3 yearsxe2x80x99 management experience advantageous

Pharma Dynamics