Job Description

Job SummaryMarketing Manager (CPT Hybrid) Media/Marketing/Sales
Cape Town - Western CapeENVIRONMENT:PLAY a pivotal role in shaping the brand identity and driving revenue growth of a leading Academic Service Provider seeking your expertise to fill the role of a Marketing Manager. Your core role will entail developing and executing marketing strategies aligned with broader business requirements. It requires a hands-on approach, managing a full marketing function including communications, brand development, product marketing, research, and design. Responsibilities include day to-day tasks such as managing campaigns, analysing market trends, conducting research, creating materials, and overseeing digital efforts. Applicants will require a Bachelors Degree in Marketing or similar discipline with 8 years in a similar role across multiple industries including 4 years in a Senior Management position.DUTIES:

• Develop and implement comprehensive marketing and communication strategies to drive revenue growth and enhance brand visibility.
• Monitor industry trends, market dynamics, and customer feedback to inform marketing tactics and content creation.
• Ensure effective product marketing with clear value propositions and market positioning.
• Oversee branding standards and maintain quality control across all marketing channels.
• Optimize marketing channels to maximize market reach while minimizing costs.
• Measure and analyse return on marketing investment.

REQUIREMENTS:Qualifications

• Bachelor's Degree in Marketing or related field.

Experience/Skills

• Minimum of 8 years experience in Marketing or Brand Management across multiple industries.
• At least 4 years in a senior management role.
• Demonstrated success in a similar or related position.
• Strategic thinking and planning with a keen eye for detail.
• Ability to identify industry trends and incorporate innovative ideas into marketing strategies.
• Experience in developing integrated marketing approaches.
• Strong problem-solving skills and ability to implement creative solutions under pressure.
• High degree of quality control and customer service orientation.

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