Job Description

Qualifications
Degree or Diploma in Marketing or related field.Duties and Responsibilities

• Manage and coordinate all marketing, advertising and promotional activities within the marketingdepartment
• Develop the marketing budget and strategy in line with company objectives
• Formulate and manage strategic marketing objectives and ensure that these are reached within the parameters of the annual marketing budget
• Analyse customer research, current market conditions and competitor information
• Manage and oversee the conceptual establishment and roll-out of all mediums (online, print, digital, email and event-based campaigns)
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Provide marketing tracking, analysis and summarizing data and trends
• Produce valuable and engaging content for company websites and communication channels that attracts and converts target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Responsible for overall brand management and corporate identity of the various company brands
• Manage and improve lead generation campaigns with sales activities
• Work in conjunction with department heads to develop sales driven marketing campaigns and internal/external incentives.
• Oversee direct communication and co-ordination with suppliers and customers
• Work closely with various departmental heads and branch managers to ensure online and branch specials are run consistently
• Work closely with web developers and IT with the day-to-day management, functionality and growth of the E-commerce store

Experience Required
Minimum 2 years in a similar role

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