Job Description

Job Summary Key Responsibilities:

• Marketing Strategy: Develop and implement comprehensive marketing plans to promote the lodge and increase occupancy rates.
• Brand Management: Enhance and maintain the lodgexe2x80x99s brand identity across all marketing channels.
• Digital Marketing: Oversee digital marketing efforts, including social media, SEO, email campaigns, and online advertising.
• Content Creation: Generate engaging content for websites, social media, brochures, and other promotional materials.
• Partnerships: Build and manage relationships with travel agents, influencers, and industry partners.
• Market Analysis: Conduct market research and analyze trends to identify opportunities and adjust strategies accordingly.
• Events & Promotions: Plan and execute promotional events, special offers, and packages to attract new guests and retain loyal customers.
• Budget Management: Manage the marketing budget and ensure cost-effective use of resources.
• Reporting: Track and report on marketing performance metrics and adjust strategies to meet targets.

Requirements:

• Education: Degree in Marketing, Business, or a related field.
• Experience: 5+ years of marketing experience, within luxury hospitality or related industries.
• Skills:

• Proven track record in developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing tools and platforms.
• Excellent communication and interpersonal skills.
• Creative and strategic thinking with attention to detail.
• Ability to work independently and as part of a team.

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