Job Description

Our Client in the Pharmaceutical industry is currently looking for a Marketing Manager: Generics , in Parktown.

Responsibilities:

• Strategic Planning and Market Analysis:
• Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products.
• Conduct in-depth market research to identify market trends, customer needs, and competitive landscape.
• Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions.
• Forecast market trends and develop strategies to capitalize on market opportunities.
• Brand Development and Management:
• Oversee the brand strategy for a range of scheduled and OTC generic products, ensuring alignment with the overall business goals.
• Collaborate with Brand Managers to develop and implement effective branding and positioning strategies.
• Ensure consistent brand messaging across all marketing channels and materials.
• Monitor and analyse brand performance, adjusting strategies as needed.
• Leadership and Team Management:
• Lead, mentor, and supervise a team of Brand Managers, providing guidance and support in their marketing initiatives.
• Set clear team goals and performance metrics; evaluate team performance and provide feedback.
• Foster a collaborative team environment that encourages innovative thinking and risk-taking.
• Develop and manage the professional growth and training of team members.
• Product Marketing and Promotion:
• Develop marketing plans and campaigns for scheduled and OTC generic pharmaceutical products, to Doctors, Pharmacies and Consumers (including both digital and traditional media strategies where applicable)
• Collaborate with sales/Rx teams to align marketing strategies with sales objectives.
• Oversee the production of promotional materials and marketing collateral.
• Ensure compliance with industry regulations and standards in all marketing activities.
• Stakeholder Collaboration:
• Work closely with cross-functional teams, including R&D, sales/Rx, regulatory affairs, and external partners, to ensure cohesive brand strategies.
• Liaise with key industry players, healthcare professionals, and patient groups to build brand awareness and credibility.
• Participate in industry events, conferences, and workshops to stay updated with market trends and to network with industry experts.
• Budget Management:
• Develop and manage the marketing budget, ensuring effective allocation of resources for maximum impact.
• Monitor spending and adjust budgets as necessary to optimize marketing ROI.
• Reporting and Analytics:
• Regularly report on marketing campaign results and market research findings to head of marketing.
• Utilize analytics tools to track campaign performance and adjust strategies accordingly.
• Innovation and Continuous Improvement:
• Encourage and implement innovative marketing techniques and technologies to stay ahead in a competitive market.
• Continually assess and improve marketing processes and strategies for greater efficiency and effectiveness.
• Regulatory Compliance and Ethical Marketing:
• Ensure that all marketing activities follow regulatory bodies and ethical standards.
• Stay updated with changes in regulations and guidelines affecting the marketing of pharmaceutical products.

• A Degree in Marketing, Business, or a related field; a background in life sciences or pharmacy is advantageous.
• More than 5 years experience in marketing of scheduled and OTC generics within the pharmaceutical industry, with a focus on new product launches.
• Management experience is critical (managing a team of direct reports)
• Strong analytical skills and the ability to interpret complex market data.
• Excellent leadership, communication, and interpersonal skills.
• Proven ability to develop and maintain professional relationships.

• R500 000 - 800 000 per annum (Subject to experience)

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