Job Description

MARKETING MANAGER: GOOD HOPE FM DIVISION: RADIO REPORTING LINE: BUSINESS MANAGER: PCS COMBO POSITION ID: 60023100 SCALE CODE: 130 CLOSING DATE: 30 OCTOBER 2024 (This is a 5-year Contract Position) MAIN PURPOSE OF THE POSITION To develop marketing strategy to attract and retain specific audiences and increase market share in order for Sales to maximise revenue. KEY ACCOUNTABILITIES: * Develop and implement strategic marketing and brand building plans, in order to retain and increase current market share. * Improve programme marketability and profitability by researching trends, identifying and capitalising on market opportunities; * Effectively promote programmes and on-air personalities to increase audience growth in accordance with the station strategy. * Liaise with and sustain rapport with relevant internal and external media owners (television, radio, press and magazine) to ensure effective publicity of the station. * Oversee all station Digital platforms (websites, social media and apps) to ensure growth of digital communities and creation of revenue generation opportunities. * Develop and implement trade and consumer below-the-line strategy. * Develop and implement a PR & Communications Strategy, for traditional and online platforms. * Identify marketing opportunities by identifying consumer requirements; defining market, competitors share, and competitors advantages and weaknesses; forecasting projected business. * Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities. * Develop business cases and proposals for the implementation of strategic marketing activities. * Develop briefs for the sourcing of external marketing and brand agencies. * Manage contracts with external agencies and all suppliers. * Plan, determine, manage and ensure cost-effective utilisation of marketing budget. * Identify and exploit alternative revenue streams. * Plan and execute all Marketing related events, including goods reconciliation, post campaign and post event analysis reports. * Provide monthly and quarterly reports on the departments performance (inclusive of CSI and Digital activities) * Maintain and update an electronic and manual filling system. * Develop and implement Standard Operating Procedures and to address gaps and promote accountability. * Oversee the management of risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations. * Comply with SCM procedures and effectively manage contracts with internal and external partners. * Adherence to PFMA and compliance with industry regulations and SABC policies and procedures. * Communicate and sustain rapport with relevant internal and external media owners to ensure effective publicity of the station. * Develop and Present proposals to internal and external stakeholder to enhance communication, awareness and buy-in of station projects. * Manage, maintain and expand customer base, exploit specific data, anticipate and explore new opportunities. * Collect, analyse and present marketing information to management for decision making. * Synergise and provide information to Sales workforce for trade marketing purposes. * Liaise with Radio Sales to ensure that product campaigns run smoothly and on-time for client satisfaction. * Effective implementation of Performance Management System in accordance with organizational policies and procedures. * Ensure adequate staffing for workload and effective leadership (including leave management). * Effective briefing and communication with departmental staff. * Complete Personal Development Plans (PDP) for all staff members. * Provide direction on the retention and attraction of staff. * Individual coaching and mentoring conducted on an ongoing basis to meet performance and developmental needs. * Transfer of skills in line with succession planning principles. REQUIREMENTS: * Bachelors Degree/B. Tech in Marketing/Communications/Media Studies or relevant qualification at NQF Level 7. * 5 years experience in marketing, preferably in the broadcasting industry and 2 years should be at supervisory level. * Understanding of legislation, policies, SOPs and procedures relating to Radio Broadcasting industry * Understanding of Advertising industry legislation, rules, norms and standards. * Knowledge and wide network in various industries. * Ability to analyze research and identify industry trends. * Digital marketing qualification. * Development of strategy for consumer and trade marketing. * Expert knowledge of and experience of utilizing digital technology tools for marketing purposes. * Driving License * Understanding Public Finance Management Act * Expert knowledge of Marketing and Brand building. * Sound understanding of the radio broadcasting industry. * Digital marketing principles * Creative thinking ability. * Good interpersonal skills * Excellent communication skills. * Knowledge of the station and its target audience. * Proficiency in English and Afrikaans
KEY ACCOUNTABILITIES: * Develop and implement strategic marketing and brand building plans, in order to retain and increase current market share. * Improve programme marketability and profitability by researching trends, identifying and capitalising on market opportunities; * Effectively promote programmes and on-air personalities to increase audience growth in accordance with the station strategy. * Liaise with and sustain rapport with relevant internal and external media owners (television, radio, press and magazine) to ensure effective publicity of the station. * Oversee all station Digital platforms (websites, social media and apps) to ensure growth of digital communities and creation of revenue generation opportunities. * Develop and implement trade and consumer below-the-line strategy. * Develop and implement a PR & Communications Strategy, for traditional and online platforms. * Identify marketing opportunities by identifying consumer requirements; defining market, competitors share, and competitors advantages and weaknesses; forecasting projected business. * Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities. * Develop business cases and proposals for the implementation of strategic marketing activities. * Develop briefs for the sourcing of external marketing and brand agencies. * Manage contracts with external agencies and all suppliers. * Plan, determine, manage and ensure cost-effective utilisation of marketing budget. * Identify and exploit alternative revenue streams. * Plan and execute all Marketing related events, including goods reconciliation, post campaign and post event analysis reports. * Provide monthly and quarterly reports on the departments performance (inclusive of CSI and Digital activities) * Maintain and update an electronic and manual filling system. * Develop and implement Standard Operating Procedures and to address gaps and promote accountability. * Oversee the management of risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations. * Comply with SCM procedures and effectively manage contracts with internal and external partners. * Adherence to PFMA and compliance with industry regulations and SABC policies and procedures. * Communicate and sustain rapport with relevant internal and external media owners to ensure effective publicity of the station. * Develop and Present proposals to internal and external stakeholder to enhance communication, awareness and buy-in of station projects. * Manage, maintain and expand customer base, exploit specific data, anticipate and explore new opportunities. * Collect, analyse and present marketing information to management for decision making. * Synergise and provide information to Sales workforce for trade marketing purposes. * Liaise with Radio Sales to ensure that product campaigns run smoothly and on-time for client satisfaction. * Effective implementation of Performance Management System in accordance with organizational policies and procedures. * Ensure adequate staffing for workload and effective leadership (including leave management). * Effective briefing and communication with departmental staff. * Complete Personal Development Plans (PDP) for all staff members. * Provide direction on the retention and attraction of staff. * Individual coaching and mentoring conducted on an ongoing basis to meet performance and developmental needs. * Transfer of skills in line with succession planning principles.

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