Job Description

MARKETING MANAGER - EAST RAND
SALARY: R30 000.00 CTC
Minimum of 4+ years experience in marketing is essential

• A Marketing Diploma / Degree / Similar
• Retail experience preferable

Develop and Deliver Marketing Plans:

• Create and implement marketing plans and projects that are on-brand, within budget, and delivered on schedule

Brand Consistency:

• Build and maintain a comprehensive brand deck and guidelines to ensure consistency across all business activities

Marketing Calendar Management:

• Lead the marketing calendar, ensuring timely delivery of all campaigns and marketing activities, with a focus on social media, influencer collaborations, and content creation

Social Media Strategy & Implementation:

• Manage all social media channels, including content planning, creation, and approval processes.
• Manage the social media coordinator
• Continuously help grow social media followings, increase engagement, and build a high-quality email list

Team Leadership & Development:

• Manage the day-to-day activities of the marketing team, focusing on team development, motivation, and performance.
• Inspire and direct the team in creative sessions, fostering an environment of innovation and continuous improvement.

Digital Marketing Optimization:

• Build, optimize, and scale digital marketing campaigns to meet key objectives, including Return on Ad Spend (ROAS), user sign-ups, and retention.

Collaboration with Sales & E-commerce Teams:

• Work closely with the Head of E-commerce & Sales to drive revenue growth, ensuring alignment between marketing and sales strategies
• Ensure a cohesive and integrated approach across all marketing content and e-commerce platforms

Internal Communication & Coordination:

• Keep all departments informed of weekly content, campaigns, and events
• Coordinate with the design department and the marketing team to plan campaigns around product launches and key dates

Campaign & Content Ideation:

• Generate new ideas and concepts for campaigns and product launches, presenting them to the team
• Lead the development of all brand content assets, including brand guidelines, creative, and graphic designs

Budget & Performance Monitoring:

• Monitor campaign performance to ensure media spend aligns with monthly, quarterly, and annual budgets.
• Utilize analytics to track the effectiveness of campaigns and adjust strategies as needed

Photoshoot & Content Management:

• Lead all photo-shoots from concept to execution, ensuring that content is on-brand and delivered on time
• Oversee the entire content creation process, from initial concept to final production

Influencer & Visual Merchandising Strategy:

• Develop and implement influencer marketing strategies to expand brand reach
• Create and execute visual merchandising strategies tailored to key accounts, enhancing brand presence in retail environments

Marketing and PR Liaison with International Head Office

• Liaise on future product ranges, input dates, and corresponding assets
• Align local marketing initiatives with international directives, ensuring consistency
• Brief necessary campaigns and assets based on ranges and customer needs
• Collaborate on seasonal and geographical content, supporting global marketing efforts
• Implement globally scheduled content, campaigns, and collaborations

Customer/Retailer Services
Seasonal Launch Presentations:

• Prepare and present marketing plans for seasonal launches to customers

Content Creation & Supply:

• Manage seasonal content creation, preparation, and distribution based on specific product buys

In-Store Branding & Merchandising:

• Oversee the production and design of in-store branding elements, including graphics, point-of-sale materials, and brand callouts

Campaign Management:

• Create and manage both digital and in-store campaigns, ensuring they align with the brand's objectives

Incentive Programs:

• Design artwork for retailer incentive programs

Store Design & Signage:

• Oversee store-in-store design and execution, including signage creation and installation

Production ManagementReceiving Briefs:

• Manage the entire production process from brief reception to final execution

Design & Prototyping:

• Oversee the design, mock-up, costing, prototype development, and bulk production of marketing materials

Collateral Creation:

• Coordinate the design and production of marketing collateral, including catalogues, swing tags, polybags, hangers, and office stationery

Window Campaigns:

• Lead the development, approval, and installation of window campaigns, including artwork and merchandising

Photo-shoots and Content ManagementProduct Selection:

• Curate products for photo-shoots, ensuring they align with campaign objectives

Art Direction:

• Provide art direction for photo-shoots, including team selection (stylists, photographers, etc.)

Content Production:

• Oversee the entire content production process, ensuring high-quality and on-brand outputs

Graphic Design

• Utilize Photoshop and InDesign to create small and large-scale print brand callouts, posters, vinyls, catalogues, and digital artwork for various mediums
• Design artwork for billboards, signage, flyers, trailers, retail stores, and int-of-sale elements

Concept Store Marketing Liaison

• Provide store marketing support, including the briefing of point-of-sale materials, light box artwork, and production management

Event Management & Brand Activations

• Lead the styling, location sourcing, and coordination of various events, including press launches, brand launches, store openings, and product launches
• Oversee branded events, festivals, and annual event selections, ensuring they are executed to the highest standard

E-Commerce (Value-Add Role)
Digital Marketing:

• Oversee email newsletters, database management, digital marketing campaigns, SEO, and Google Shopping

PLEASE SUBMIT YOUR CV IN A WORD FORMAT INCLUDING A PHOTO.
UNSUITABLE APPLICANTS WILL NOT RECEIVE A RESPONSE.#Marketing#Manager#Fashion#Retail

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