Job Description

Requirements:

• Bachelor's degree in marketing, business, or a related field
• 5+ years of experience in marketing, preferably within the FMCG or food industry (non-negotiable)
• Strong understanding of social media marketing, digital advertising, and brand management
• Experience in creating and managing content for social media and trade communication
• Excellent communication, analytical, and project management skills
• Ability to multitask and work in a fast-paced environment

Preferred Skills:

• Knowledge of chocolate/confectionery market trends
• Experience in e-commerce, influencer marketing and Graphic design experience
• Proficiency in marketing tools like Google Analytics, Meta Ads Manager, and email marketing platforms

Key Responsibilities:
Retail & E-Commerce Support:

• Work closely with sales teams to support retail promotions and in-store activations
• Collaborate with e-commerce teams to optimize digital sales and enhance the online shopping experience

Advertising & Promotions:

• Plan and oversee advertising campaigns across digital, print, radio, and TV channels
• Develop promotional activities, partnerships, and collaborations to drive sales
• Manage email marketing campaigns and customer engagement initiatives

Brand Strategy & Management:

• Develop and implement marketing strategies tailored to each brand's unique identity and market position.
• Ensure brand consistency across all marketing materials and communication channels.
• Conduct market research to identify consumer trends, competitor activities, and new opportunities.
• Oversee the graphic design of packaging.

Social Media & Digital Marketing:

• Develop and manage content strategies for social media platforms (Facebook, Instagram, LinkedIn, TikTok)
• Create and execute paid and organic social media campaigns to boost brand awareness and engagement
• Monitor social media performance metrics and adjust strategies accordingly
• Collaborate with influencers and brand ambassadors to expand reach

Public Relations & Events:

• Develop press releases and manage media relations
• Plan and coordinate brand events, product launches, and trade shows

Budgeting & Reporting:

• Develop and manage the marketing budget, ensuring cost-effective campaigns.
• Analyse key performance indicators (KPIs) and generate reports to measure success.

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