Job Description

Job SummaryOur client is looking for a Marketing Manager to develop and execute marketing strategies, enhance brand awareness, and drive business growth. The ideal candidate will have a strong background in digital and traditional marketing, creative campaign development, and data-driven decision-making.Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Plan, execute, and optimize marketing campaigns across digital advertising, social media, email marketing, content marketing, and events.
• Monitor and analyze marketing performance using key metrics, providing regular reports and insights to senior management.
• Identify target audiences and segment customer bases to create targeted marketing campaigns.
• Manage and oversee the marketing budget, ensuring optimal resource allocation and maximizing ROI.
• Stay up to date with industry trends, market conditions, and emerging marketing techniques.
• Ensure compliance with legal and regulatory requirements related to marketing activities.
• Develop visually appealing and engaging designs for digital and print materials, including social media graphics, website assets, email templates, presentations, brochures, and advertisements.
• Work closely with the marketing team to ensure consistency in brand messaging and design across all platforms.
• Establish and maintain strong relationships with external vendors, agencies, and partners to support marketing initiatives.
• Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performance culture.
• Support the sales team by aligning marketing efforts with business objectives.

Key Skills

• Strong analytical skills and data-driven decision-making.
• Excellent strategic planning and campaign execution abilities.
• Proficiency in digital marketing tools, social media management, and content creation.
• Strong understanding of graphic design principles and branding.
• Ability to develop and manage budgets effectively.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) is an advantage.
• Ability to adapt to evolving market trends and consumer behaviors.
• Minimum of 8 years experience in a marketing role, with at least 3 years in a graphic design role.
• Proven experience as a Marketing Manager with a strong track record in campaign development and execution.
• Experience working with digital marketing channels, analytics, and performance measurement.
• Familiarity with content marketing, SEO, and social media strategies.

Qualifications

• Bachelors degree in Marketing, Communications, or a related field.

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