Job Description

Marketing Manager - P24 - Newlands, WCFull job descriptionAre you an experienced, passionate marketing manager with experience to match, who uses research, data & insights to build effective brand campaigns & drive conversations across multi-media channels. And meets all the below requirements, then you're the person we're looking for.Marketing and our BrandAbility to plan and execute multi-channel brand strategiesDemonstrates advanced knowledge in crafting marketing & brand campaigns, and assessing brand impactExpert knowledge on brand management, particularly in evaluating marketing contribution to business.Capable of developing comprehensive brand briefs & plans with defined value proposition, customer journeys, competition analysis, messaging, budget managementManaging brand & production agencies for brand campaigns from concept to completionCreating campaign timelines and relevant media channels to reach brand KPIsExperience in utilizing brand trackers, brand guidelines, understanding consumer journeys and has experience in managing external agencies.Creating detailed go to market plans for 360xc2xba brand campaigns and coordinating internal and external stakeholders.Creating & curating engaging social media schedules & campaigns, managing community interactions to enhance brand presence & ensuring a cohesive brand message.Monitoring & reporting social media performance through analytics while staying updated on the latest social media trends and platform changes.Copywriting ability & creating communication for both products, UX briefs, sales collateral & commsAbility to facilitate & co-ordinate industry events for all target markets (where relevant)Digital MarketingAdvanced knowledge of online marketing channels, such as social media, search engines, email, and mobile appsExpertise in digital marketing channels, including SEO, SEM, social media marketing, PR, email marketing, and content marketing.Using CRM software to manage customer data, interactions, and segmentation to improve customer engagement and retention.Monitoring performance marketing across channels (Google Ads, Facebook etc) to to improve marketing ROIData and ResearchAnalyze data to uncover insights, using marketing tools to track KPIs and ROI,Analysis and reporting across multi-media platformsAnalyzing, and presenting data to meet business objectives and preparing required monthly reports and presentationsMonitoring competitors & delivering relevant data & insights to drive business decisionsExperience in research methodology & execution, conducting various consumer & customer market research studies to identify customer preferences, market trends, and competitive insightsManage internal and external research projects across all target markets from concept to completion and where necessary with independent research housesManagement and LeadershipEffectively communicates marketing objectives & supervises team members & agencies to ensure KPIs are metDemonstrates skillful leadership by guiding and motivating the team delegating tasks, and establishing clear goals.Provides tailored feedback and coaching opportunities for individual development.Knowledge5+ years as a marketing manager/in a similar roleAn excellent understanding of brand and advertising communications as well as digital marketingExperience with Google Adwords, Google Analytics, content marketing, CRM, video, email marketing, online PR, social media marketingDeep understanding of marketing research methodologies & implementationExcellent written communicationProficiency in Keynote, Google Slides, Excel/Google sheets, Google docsSkillsDigital marketing expertise & strong analytical skills for campaign performance analysisProven track record in brand campaigns & product launches as well as growing brand & digital metricsArticulate with excellent command of the English language, as well as excellent written communicationAbility to maximize productivity and manage deadlines with strong attention to detail

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