Job Description

PURPOSE OF THE JOBAs a Marketing Manager at PEP, you'll play a pivotal role in devising and executing innovative marketing campaigns focused on delighting our customers. Your goal will be to drive foot traffic, boost sales, and build brand recognition. Collaborating with cross-functional teams, you'll ensure our marketing efforts align with our company growth plan and exceed customer expectations.KEY RESPONSIBILITIESLeadership: Provide leadership to the team, guiding them to develop and execute customer-centric strategies in retail environments.Campaign Creation: Craft impactful marketing campaigns via digital, social media, email, and traditional channels to elevate customer satisfaction and loyalty.Consumer Analysis: Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities that enhance the customer experience.Collaboration: Work closely with the sales and merchandise teams to align marketing strategies with sales objectives and customer satisfaction metrics.Budget Management: Effectively manage marketing budgets, optimising spending to enhance customer satisfaction and loyalty.Creative Direction: Collaborate with the creative team to develop compelling marketing materials that resonate with our customers' desires and aspirations.Performance Analysis: Monitor campaign metrics, derive insights, and offer recommendations for continuous improvements focused on customer delight.Partnership Building: Cultivate strong relationships with vendors, agencies, and partners to innovate and elevate our customer-centric marketing initiatives.ROLE REQUIREMENTSLeadership Skills: Proven ability to lead and inspire a marketing team, fostering a culture of innovation and customer-centric thinking.Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is advantageous.Retail Marketing Experience: Demonstrated track record (5-8 years) in retail marketing, showcasing your understanding of retail trends and customer-centric strategies.Experience in the home category would be an advantage.Data Proficiency: Proficiency in data analysis, leveraging insights to optimise customer-centric marketing strategies.Good understanding of basic accounting and financial accounting is criticalComputer Literacy: Google SuiteAdvertising experience in an agency environment will be an advantageUnderstanding the South African market segments will be an advantageCompetencies required: Proven marketing skills; Communication skills (with high quality writing skills and excellent presentation skills); Planning, organising and control; Problem assessment; Leadership and InnovationWillingness to travel. Own transport required

PEP