Job Description

KEY PURPOSE OF THE ROLE

As a Marketing Manager, you will be responsible for developing, implementing, and executing strategic marketing plans and campaigns that promote the company's products or services, increase brand visibility, and drive business growth. This role involves collaborating with cross-functional teams, Analyse market trends, and overseeing the marketing budget.

KEY OUTPUTS/ ACCOUNTABILITY

Strategic Planning

Develop and implement comprehensive marketing strategies to enhance brand awareness and drive sales growth. Conduct competitive analysis and market research to identify trends, opportunities, and threats.

Campaign Management

Plan and execute marketing campaigns across various channels, including digital, print, social media, and events. Collaborate with cross-functional teams, including sales and product development, to align marketing strategies with business goals.

Content Development

Oversee the creation of engaging content for marketing materials, including blogs, newsletters, advertisements, and social media posts. Ensure all content is consistent with brand messaging and guidelines.

Digital Marketing

Manage and optimize digital marketing efforts, including SEO, PPC, email marketing, and social media advertising. Analyse and report on website and social media performance metrics, adjusting strategies as necessary.

Budget Management

Develop and manage the marketing budget, ensuring efficient use of resources and ROI on marketing initiatives. Track and report on marketing expenditures and outcomes to senior management.

People Management and Development

Lead and mentor the marketing team, providing guidance and support to achieve department goals. Foster a collaborative and high-performance work environment.

Brand Management

Ensure consistent brand messaging and positioning across all marketing channels. Monitor brand reputation and implement strategies to enhance brand equity.

Relationship Management

Build and maintain relationships with external partners, vendors, and stakeholders to enhance marketing initiatives. Coordinate with PR agencies and other partners for media and marketing opportunities.

Performance Analysis

Regularly analyze marketing performance metrics and prepare reports for stakeholders. Identify areas for improvement and optimize marketing efforts based on data-driven insights. Events Management CSI Sponsorships Merchandising Public Relations Policy and Procedures Systems Market Research

EXPERIENCE

5+ years of experience in marketing, with a proven track record of successful marketing campaigns. Previous experience in a managerial role is preferred.

POSITION OUTPUTS & MEASURES

Marketing Strategy and Plans Brand awareness and positioning Digital marketing and online presence Market research and customer insights Campaign execution and performance tracking Budget and resource management Collaboration with cross-functional teams Event Management Innovation and continuous improvement Customer advocacy and loyalty programs

EDUCATIONAL QUALIFICATIONS

Matric Bachelor's degree in marketing, Business Administration, or a related field; master's degree is a plus.

REQUIRED SKILLS

Strong understanding of digital marketing strategies and tools (e.g., Google Analytics, social media platforms, email marketing tools). Excellent written and verbal communication skills. Proficient in marketing software and tools (e.g., CRM, content management systems). Strong analytical skills and experience with data analysis and interpretation. Excellent written and verbal communication skills

ATTRIBUTES

Innovative thinker with strong problem-solving skills. Ability to work collaboratively in a fast-paced environment. * Strong organizational and multitasking abilities.