Marketing Manager (product & Special Projects)

Sandton, Johannesburg, South Africa

Job Description


:

  • Management of selected product-related communication with media and other stakeholders
  • Development and distribution of selected product-related communication to media and other stakeholders i.e. media releases, media responses and product updates, product photography and videography direction, briefing documents for spokespersons - media interviews, development and delivery of product and brand presentations and development of product content i.e. fact sheets, hot sheets
  • Responsible for product launches to media
  • Includes development of PR strategies for the product and overall brand
  • Logistics Planning and Media Launch Plans
  • Managing PR and Internal Communication for Partnership and Sponsorship Projects
  • Responsible for digital media and lifestyle media relations strategy
  • Media clipping analysis
  • Manage media clipping service scope of work and manage service provider
  • Publicity Reports for EXCO- monthly
  • Drafting of media releases / statements
  • Explore opportunities to leverage Product PR across all communication/media channels
  • On-going relationship building with key lifestyle and product media and partners
  • Negotiating and finalising contract terms and outputs of agreements entered into with partners and suppliers
  • Seek opportunities for innovative ways to leverage Product and overall Brand image
  • Seek opportunities for mutually beneficial sponsors and partners to increase Product and Brand awareness
  • People management
  • Cross-functional and collaborative project management and task delegation
Special Projects Portfolio:
  • End-to-end project management: Manage all activities from the various areas for assigned special projects including communications, advertising, sponsorships, social media, sales, technical, training etc.
  • Responsible for timeline management of key project-specific milestones
  • Development of effective plans to achieve objectives
  • Liaison and Engagement between the various local and global stakeholders invested in the aforementioned sponsorship-based projects
  • Effective budget planning and maintenance
  • Explore opportunities to leverage special projects PR across all communication/media channels
  • On-going relationship building with key media and partners
  • Negotiating and finalising contract terms and outputs of agreements entered into with partners and suppliers
  • Seek opportunities for innovative ways to leverage special projects' PR efforts as well as overall Brand image
  • Cross-functional and collaborative project management and task delegation
Job Requirements:
  • NQF Level 6 (Minimum 360 credits on level 8 framework) Qualification in Marketing, Public Relations/Communications or Journalism-related
  • Relevant motor industry experience will be advantageous
  • Experience in project management and Communication both verbal and written is essential
  • 5-7 years of work experience in Public Relations/Communications is essential
  • PC Literacy (MS Office package) & Microsoft Teams familiarity

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Job Detail

  • Job Id
    JD1305162
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Sandton, Johannesburg, South Africa
  • Education
    Not mentioned