Job Description

Key requirement

• Relevant qualifications
• 3 years experience in a similar role in the Automotive sector
• Demonstrate experience working with global brands, strategic planning
• Demonstrate hands on capability with sufficient technical/ product knowledge to interface successfully internally with sales, franchised dealers, service departments and externally with OEM marketing
• Fully conversant with media buying, conference organizing and web functionality
• Keep up to date with in-market intelligence

• Prepare and execute the annual marketing strategy, plans and the management of the agreed budget
• Leadership of the marketing communications team
• Develop longer term Automotive marketing strategy (B2G,B2B,B2C, digital) utilizing and enhancing OEM strategy and materials to build strong brand awareness and consideration across all brands and products
• Provide the planning and leadership to the marketing department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing plan
• Assume overall responsibility for developing the annual marketing plan for the organization, for strategic market planning, market research programs, field for activities and control of the marketing budget.
• Ensure marketing plans are consistent with OEM strategies and plans and fully utilize OEM resources and materials, ensure that all plans are claimed monthly
• Prepare new product marketing plans for product introductions in cooperation with senior management, colleagues in Automotive and OEM's
• Brand development and management for the Automotive portfolio
• Event management (B2B, Digital, Retail)
• Establish a system of reports and communications for all information from the marketing team to the sales team for feedback and request from the sales team to the marketing team
• Manage all external and internal communications for the company
• Develop ongoing liaison with key market personnel and other organizations to ensure that significant developments in the field are identified and monitored
• Ensure that the systems and tools are in place whereby all sales and marketing staff including sales reps are familiar with marketing programs, support services and promotional programs
• Proactively develop and maintain good vendor relationships with key members of the advertising print and media companies
• Marketing budget management

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