Job Description

Key Performance Indicators:1. Strategic Planning Participation:xc2xb7 Management and implement marketing plans aligned with the overall strategic goals of Artisan Training Institute and Artisan Life Pulse.xc2xb7 Define target audiences and manage effective marketing campaigns to reach them.xc2xb7 Identify and formulate on business goals and vision to stay ahead of the curve.xc2xb7 Develop and manage marketing budget.xc2xb7 Track expenses and ensure adherence to budget constraints.xc2xb7 Lead, mentor and motivate the marketing team.2. Brand Management:xc2xb7 Manage and enhance the brand image and reputation of both Artisan Training Institute and Artisan Life Pulse.xc2xb7 Manage consistent messaging across all marketing channels and platforms.xc2xb7 Manage and implement brand guidelines and standards for internal and external use.xc2xb7 Manage relationships.3. Marketing Campaigns:xc2xb7 Manage and execute integrated marketing campaigns across various channels (online, offline, social media, events, etc).xc2xb7 Manage campaign budgets and track return on investment (ROI).xc2xb7 Manage data and analytics to measure campaign effectiveness and make data-driven decisions.4. Digital Marketing:xc2xb7 Manage and develop and execution of the digital marketing strategies, including SEO, PPC, email marketing, and social media advertising.xc2xb7 Manage website traffic and conversion rates.xc2xb7 Manage digital platforms are leveraged to maximise engagement.5. Content Marketing:xc2xb7 Manage a content marketing strategy that aligns with the brand voice and messaging.xc2xb7 Manage the creation and distribution of high-quality content, including blog posts, articles, videos, infographics, podcasts and social media content.xc2xb7 Manage and promote content across relevant channels to attract and engage target audiences.Requirements1. Minimum qualification required for this position:xc2xb7 BCom in marketing, communications or related.2. Minimum experience required for this position:xc2xb7 5 - 10 years marketing experience.3.

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