Job Description

Requirements:B. Comm or Marketing Degree/Certificate/Diploma essential
At least 8 years marketing experience, perferably at management level
Advanced computer literacy
Valid drivers license and own vehicleKey Responsibilities:Key responsibilities:Digital marketing

• To ensure the effective implementation of the digital marketing strategy, ensuring relevant and effective content is displayed on all online platforms to optimally drive SEO and loan applications.
• To ensure relevant content is developed for all social media platforms with the objective of optimising engagement and following.
• To constantly source and present for approval new and innovative technologies that could support and achieve business objectives.

Advertising

• To develop and present for approval an advertising strategy that includes all media types.
• Effective measurement of the success of advertising strategy ROI.
• Constant innovation and adjustment to overcome challenges and optimise opportunities arising from the strategy execution.

Branch marketing

• Effective consistent execution of the pre-determined signage process, to ensure brand consistency and high-quality standards.
• Ensure strong supplier relationships that deliver high-quality cost-effective and timeous outputs to the required standard.
• Develop and implement an effective promotional strategy that delivers on specific short-term sales objectives.
• Ensure that branches have adequate marketing tools and resources that support their sales initiatives.

Customer Relationship Management (CRM)

• To develop and implement an effective CRM strategy that delivers to requirements on existing customer engagement, and improves sales, and collections.
• Analyse data to understand client needs and behaviours to inform and benefit the communication platforms required to achieve objectives.
• Effectively manage and action ad hoc client communications.
• Ensure the content and frequency of communication are optimised to avoid duplication.

Corporate Social Investment (CSI)

• To develop for approval and thereafter effectively implement the CSI strategy that maximises brand visibility and association.
• Measurement of return on spend accurately reported quarterly.

Public Relations and Reputation Management

• To develop the strategy for approval and ensures effective implementation that meets business requirements and objectives.
• To monitor and take appropriate action for all media mentions of all Atlas Finance and subsidiary brand across all media types.
• Immediately communicate any negative publicity that may have reputational damage on the business.
• Immediately manage report and act upon all false and negative media mentions and /or pages.

Internal Marketing

• Develop platforms and content that inform and educate staff on any marketing aspect.
• Effectively manages the application of the staff uniform policy to ensure brand exposure is optimised.

Customer Care Call Centre Management

• Management of the call centre team to ensure the timeous and effective resolution of all customer complaints within SLA requirements.
• Ensure the accurate and timely reporting of customer care department data to identify trends and issues and respond accordingly.
• Identify, propose, and gain approval for the implementation of a suitable platform to enable monitoring, measurement and reporting on customer care productivity and service level quality.
• Constantly seek and introduce new approaches to effectively improve service levels and business objectives.
• Take responsibility for all actions and processes to deliver effective and prompt action on the Hello Peter platform.

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