Marketing Manager Rosebank

Sandton, Johannesburg, South Africa

Job Description


Requirements:B. Comm or Marketing Degree/Certificate/Diploma essential
At least 8 years marketing experience, preferably at management level
Advanced computer literacy
Valid drivers license and own vehicleKey responsibilities:Digital marketing

  • To ensure the effective implementation of the digital marketing strategy, ensuring relevant and effective content is displayed on all online platforms to optimally drive SEO and loan applications.
  • To ensure relevant content is developed for all social media platforms with the objective of optimising engagement and following.
  • To constantly source and present for approval new and innovative technologies that could support and achieve business objectives.
Advertising
  • To develop and present for approval an advertising strategy that includes all media types.
  • Effective measurement of the success of advertising strategy ROI.
  • Constant innovation and adjustment to overcome challenges and optimise opportunities arising from the strategy execution.
Branch marketing
  • Effective consistent execution of the pre-determined signage process, to ensure brand consistency and high-quality standards.
  • Ensure strong supplier relationships that deliver high-quality cost-effective and timeous outputs to the required standard.
  • Develop and implement an effective promotional strategy that delivers on specific short-term sales objectives.
  • Ensure that branches have adequate marketing tools and resources that support their sales initiatives.
Customer Relationship Management (CRM)
  • To develop and implement an effective CRM strategy that delivers to requirements on existing customer engagement, and improves sales, and collections.
  • Analyse data to understand client needs and behaviours to inform and benefit the communication platforms required to achieve objectives.
  • Effectively manage and action ad hoc client communications.
  • Ensure the content and frequency of communication are optimised to avoid duplication.
Corporate Social Investment (CSI)
  • To develop for approval and thereafter effectively implement the CSI strategy that maximises brand visibility and association.
  • Measurement of return on spend accurately reported quarterly.
Public Relations and Reputation Management
  • To develop the strategy for approval and ensures effective implementation that meets business requirements and objectives.
  • To monitor and take appropriate action for all media mentions of all company and subsidiary brand across all media types.
  • Immediately communicate any negative publicity that may have reputational damage on the business.
  • Immediately manage report and act upon all false and negative media mentions and /or pages.
Internal Marketing
  • Develop platforms and content that inform and educate staff on any marketing aspect.
  • Effectively manages the application of the staff uniform policy to ensure brand exposure is optimised.
Customer Care Call Centre Management
  • Management of the call centre team to ensure the timeous and effective resolution of all customer complaints within SLA requirements.
  • Ensure the accurate and timely reporting of customer care department data to identify trends and issues and respond accordingly.
  • Identify, propose, and gain approval for the implementation of a suitable platform to enable monitoring, measurement and reporting on customer care productivity and service level quality.
  • Constantly seek and introduce new approaches to effectively improve service levels and business objectives.
  • Take responsibility for all actions and processes to deliver effective and prompt action on the Hello Peter platform.

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Job Detail

  • Job Id
    JD1321347
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Sandton, Johannesburg, South Africa
  • Education
    Not mentioned