Job Description

THE PURPOSE OF THE ROLE IS TO: Embrace full accountability for the marketing function, setting and achieving ambitious targets while translating marketing efforts into real sales outcomes.You will balance creativity with accountability, driven by numbers and committed to delivering measurable results. By analyzing data, youxe2x80x99ll optimize performance, ensuring that marketing initiatives build brand awareness and generate leads and sales conversions.IF YOU HAVE THE FOLLOWING QUALITIES, THEN THIS ROLE IS FOR YOU:

• You want full ownership xe2x80x93 youxe2x80x99ll control the entire marketing function, from strategy to execution.
• You love metrics xe2x80x93 you set clear, number-driven goals and thrive on hitting them. Your success will be measured, and you wouldnxe2x80x99t have it any other way.
• You're hands-on xe2x80x93 you can develop high-level marketing strategies but also dive into the day-to-day tasks needed to get results.
• You thrive in a small business environment where youxe2x80x99re empowered to make decisions, move fast, and directly see your impact.
• You know how to build and optimize a marketing funnel xe2x80x93 from brand awareness to lead generation and conversion.
• You love data, HubSpot, and analytics, using insights to continuously improve marketing performance.
• You're a self-starter who enjoys working across all aspects of marketing, from content and campaigns to events and PR.
• You enjoy the challenge of working directly with the CEO and collaborating in a small, high-performing team.

THE MINIMUM REQUIREMENTS FOR THE ROLE ARE:

• A Formal marketing qualification (degree or diploma) with 5+ years experience as a marketing manager and 2+ years in a services-based business.

• A proven ability to build a marketing engine that generates and converts leads, along with experience in brand building, inbound marketing, PR, and event marketing.
• Skilled in executing digital marketing strategies on LinkedIn and other platforms.
• Comfortable with technology, data analysis, and insights extraction from platforms like HubSpot and Google Analytics (2+ years of HubSpot experience is a plus).
• Experience managing multiple agencies to execute marketing strategies effectively.

DUTIES WILL INCLUDE: Co-ordinating the development of a Marketing Strategy and Annual Marketing Plan

• Driving Brand Awareness
• Managing the Inbound Marketing process
• Supporting in developing and executing business unit strategies effectively (including developing processes and marketing material and/ or tools for them to implement, e.g., direct drops on their behalf)
• Launching and marketing the company's Freemium offering
• Launching and marketing the company's AI Coach offering
• Managing Strategic Partnerships
• Managing Summits and Conferences
• Innovating
• Supporting the company BHAG
• Reporting
• Internal Marketing
• Supporting the admin team, IP team, and management team with ad hoc marketing needs as required

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