Job Description

:MAIN FUNCTIONS1. To develop a Marketing calendar as per commercial priorities i.e., Retail, Wholesale, Merchandising and Export Functions.2. To ensure timely execution of all campaigns as per the marketing calendar.3. To ensure effective media management including appropriate selection of media, content management and debriefs.4. To closely coordinate with merchandisers for promotion of various brands.DUTIES & RESPONSIBILITIES:Marketing & Advertising1. To duly brief and engage advertising agencies on various campaigns when the need occurs.2. To establish independent identity for different brands and promote them according to the companys policy.3. To ensure the development of creative graphic designs for all marketing campaigns.4. To perform and evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.5. To develop a sales and marketing strategy and identify demographics of target market and take service to market to designated demographics.6. To support product launch and rollout with strategic communication plans through PR, social and online channels.7. To manage the effective delivery of brand strategy and marketing initiatives including brand image, press, social media, online and influencer activation.8. To specify market requirements for current and future products/services by conducting market research supported by on-going engagement with customers and non-customers.Public Relations1. To liaise with influential media people for the proper projection of Batas public relations activities.2. To build an effective network and a conducive working relationship with key stakeholders.3. To drive brands and brand reputation through PR Strategies.Communication1. To support all functions in terms of marketing collateral for various activities.2. To execute all communication guidelines cascaded from the global or regional office.3. To ensure effective management of all Social Media Platforms i.e., Facebook, Instagram, Companys website, LinkedIn and Twitter. 4. To put in place appropriate customer feedback mechanisms and follow-up with appropriate stakeholders for redress where necessary.Visual Merchandising1. To oversee that visual merchandising in all stores is well executed.2. Sensitization of Sales Associates on visual merchandising for continuous implementation.Administration1. To coordinate and monitor all the activities of the Marketing Function.2. To prepare budget for each season as per marketing campaigns.3. To keep a strict check on the expenses.4. Marketing inventory management i.e., banners, P.O.P materials amongst others.MANAGEMENT TOOLSa) Marketing Calendarb) Company Circularsc) Retail/Depots Events Calendard) Operational plan, strategy and tacticse) Customer FeedbackEXTENT OF AUTHORITIESa) To negotiate work closely with and involve media agencies.b) To negotiate contracts and pre-approve orders for all marketing activities i.e., marketing materials, advertising fees amongst others.INTERNAL RELATIONSHIPSWork closely with commercial departments i.e., Merchandising, Retail, Wholesale and Export in order to understand the key priorities in line with marketing.RequirementsEducational Requirements:Masters degree in marketing, Business or Related FieldExperience:15 Years and above. Preferably within the regional/global retail spaceBenefitsCompetitive salary, generous benefits and a respect for work-life balance form the foundation of what we offer at Bata.We then go the extra mile to train and equip our employees to make the most of the opportunities available to them.We provide industry-leading development programs to foster a culture of teamwork, integrity and excellence in everything we do.As a global brand, we value diversity and mobility, encouraging our people to pursue positions in new regions that will help them grow professionally and personally.Our multicultural leadership team is representative of this commitment and our brands international footprint.

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