Job Description

Our Client in the Pharmaceutical industry is currently looking for a Marketing Manager: Unique Brands, in Parktown.

Responsibilities:

• Strategic Planning and Market Analysis:
• Conduct thorough market research to identify potential markets for unique brands (scheduled, OTC and unscheduled) .
• Develop and implement strategic plans for the introduction and lifecycle management of new pharmaceutical products.
• Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.
• Analyse competitors and their strategies to ensure competitive positioning of the company's products.
• Product Development and Management:
• Work closely with medical and research and development teams to understand the unique features and benefits of the unique brands.
• Oversee the development of product positioning and messaging that differentiates new products in the market.
• Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process.
• Brand Management and Marketing:
• Lead and mentor a team of brand managers who are responsible for individual product lines.
• Coordinate with brand managers to develop and implement effective marketing strategies for each product.
• Oversee the creation of marketing materials and campaigns, ensuring they align with the overall brand strategy.
• Manage budgets and allocate resources across different products and marketing initiatives.
• Sales Support and Collaboration:
• Collaborate with sales/Rx teams to provide support and training on new products.
• Develop sales strategies and targets in conjunction with leadership.
• Analyse sales data and market feedback to adjust marketing strategies as needed.
• Stakeholder Engagement:
• Engage with key stakeholders, including healthcare professionals, pharmacies and consumers, to increase product awareness and adoption.
• Participate in medical conferences, workshops, and other events to promote new chemical entities.
• Build and maintain relationships with industry partners, opinion leaders, and external agencies.
• Performance Monitoring and Reporting:
• Monitor and analyse the performance of new products in the market.
• Provide regular reports to senior management on product performance, market trends, and competitive activity.
• Adjust strategies based on performance metrics and market feedback.
• Leadership and Team Development:
• Foster a collaborative and innovative team environment.
• Provide guidance, training, and support to brand managers and other team members.
• Ensure the professional growth and development of team members through continuous learning and performance feedback.

• A Degree in Marketing, Business, or a related field; a background in life sciences or pharmacy is advantageous.
• More than 5 years experience in marketing within the pharmaceutical industry, with focus on schedules unique brands and unscheduled unique brands, with a focus on new product launches.
• Management experience is critical (management of a team of direct reports)
• Experience in managing consumer strategies (including above the line marketing) will be advantageous.
• Strong analytical skills and the ability to interpret complex market data.
• Excellent leadership, communication, and interpersonal skills.
• Proven ability to develop and maintain professional relationships.

• R500 000 - 800 000 per annum (Subject to experience)

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