Job Description

Requisition Details & Talent Acquisition Contact

131406 - Busi Radebe

Job Post End Date: 07 February 2024

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Self: Professional

Job Purpose

Delivers Direct Marketing campaigns for enterprise by creating and executing these campaigns, ensuring they are optimised, effective, on time and deliver good return on marketing investment. Manage marketing campaigns with the objective of influencing targeted consumers (mostly existing clients) or businesses in order to increase digital activation, improve product usage/deepen wallet share, increase cross-sell, entrenchment and retention to achieve specific measurable business and marketing objectives.

Job Responsibilities

• Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns.
• Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers.
• Provide content in support of the development of the marketing strategy for the Business Unit.
• Understand Divisional/Business Unit objectives to ensure relevant implementation of plans.
• Provide input on campaigns and activities for relevant marketing reports.
• Coordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan.
• Provide input into and influence the Client Value Proposition (CVP) and product and service development to ensure relevance based on understanding of the target market.
• Ensure relevant and impactful marketing and communications tactics and implementation.
• Identify and engage with all relevant stakeholders across Business Unit to ensure robust implementation of marketing initiatives.
• Identify training courses and career progression for self through input and feedback from management.
• Ensure all personal development plan activities are completed within specified timeframe.
• Share knowledge and industry trends with team and stakeholders during formal and informal interaction.
• Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve the impact and effectiveness of the role.

People Specification

Essential Qualifications - NQF Level

Advanced Diplomas/National 1st Degrees

Field of Study

• Bachelor of Arts: Marketing; Bachelor of Commerce: Marketing
• Certifications: Marketing Association of South Africa (MASA)

Minimum Experience Level

Total number of years of experience: 3-6 years
Management experience as part of the above years: No experience required
Type of experience: Use analytics in a manner to help drive effectiveness

Technical / Professional Knowledge

• Marketing Mix Optimisation skills - the ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service
• Accounting Principles
• Communication Strategies
• Governance, Risk and Controls
• Decision-making process
• Company/Division/Cluster/Business Unit specific business knowledge
• Understanding of branding & brand building principles and techniques as drivers of marketing strategy
• Development and implementation of marketing plans in support of the marketing and business strategies
• Writing of briefs and verbal articulation thereof to internal and external stakeholders - Including data related campaign briefs.

Behavioural Competencies

• Building Partnerships
• Communicating in the digital age
• Customer Focus
• Decision Making
• Initiating Action
• Innovation
• Quality Orientation
• Driving for Results

Please contact the Nedbank Recruiting Team at +27 860 555 566

Nedbank