Marketing Manager Social Media

Kenilworth, Cape Town, South Africa

Job Description


It's fun to work in a company where people truly BELIEVE in what they're doing!Join us as a Social Media Manager in the Clothing Division of Pick n Pay. This is an exciting opportunity to shape our brand's digital presence on platforms like Facebook, Instagram,TikTok and more. Youll be at the forefront of our creative storytelling, driving engagement and building a vibrant online community. As a key player in our team, you'll craft compelling content, develop innovative social media strategies, and leverage analytics to connect with our customers in meaningful ways. If youre passionate about fashion, social and ready to make an impact in a dynamic retail environment, we want to hear from you!Relevant tertiary qualification in Digital Marketing, Journalism, Media, or Copywriting; retail experience is a plus.
Minimum of three years experience as a Social Media Manager in a reputable digital agency or retail environment.
Ability to work under pressure and meet tight deadlines.
Solid creative writing skills and an in-depth understanding of digital marketing best practices and creative oulook
Experience managing digital projects involving collaboration with multiple agencies.CompetenciesProactive with a positive, can-do attitude.
Excellent verbal and written communication skills.
Innovative, agile, and passionate about social media.
Strong problem-solving abilities.
Ability to work effectively in a team and manage multiple projects.
Attention to detail
Creative mindset and up to date with all digital and retail trends
Understanding of media and targeting capabilities of various social platforms and ad formats.Collaborate with the Head of Marketing to plan, oversee, and implement the social media strategy for the Pick n Pay Clothing brand, ensuring all content aligns with brand objectives and resonates with our audience across various platforms.
Establish, plan, and execute an influencer strategy to expand our reach and engagement.
Stay current with emerging social media trends and technologies to continuously enhance our social media offerings and identify new opportunities.
Drive growth in followers across all Pick n Pay Clothing social media platforms by setting clear targets and KPIs (e.g., followers, reach, engagement).
Ensure all content across Pick n Pay Clothing social channels is accurate, relevant, and aligns with brand guidelines, including paid media and video content.
Develop and maintain a content calendar and posting schedule, ensuring a consistent flow of relevant content and planning tactical campaigns.
Coordinate social media strategies for major brand campaigns across all channels.
Supervise the social media assistant and manage relationships with third-party suppliers.
Educate internal stakeholders about social media strategies to ensure alignment with brand objectives and corporate identity.
Handle customer service issues, turning challenges into positive PR opportunities to enhance brand sentiment.
Oversee coverage of Pick n Pay Clothing events on social channels and actively engage with users.
Manage and optimize the paid advertising budget for social media campaigns, liaising with third-party media buyers for effective promotion.
Monitor competitor activity in the social media landscape.
xc2xb7Conduct workshops to educate the wider marketing team on the importance and capabilities of social media.
Collaborate closely with the marketing team, buyers, project managers, and other internal stakeholders on campaigns.Closing date:22 November 2024If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Discover who we are

Pick n Pay

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Job Detail

  • Job Id
    JD1369622
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kenilworth, Cape Town, South Africa
  • Education
    Not mentioned