VUKA Group is a leading business intelligence and events company, providing market insights and networking opportunities across key industries. Our Mining Portfolio connects professionals, businesses, and thought leaders in the mining sector through world-class events, digital platforms, and marketing strategies. We are seeking a dynamic
Marketing Specialist
to join our team and drive strategic marketing initiatives for our Mining Portfolio.
Key Responsibilities:
Develop a comprehensive
marketing strategy
for both local and international events.
Design and implement
6- and 12-month data acquisition strategies
with clear metrics and targets.
Create and execute
marketing communications campaigns
across direct marketing channels (mailings, email, online, PR, advertising).
Oversee the organization of
internal and external promotional activities
, ensuring cost-efficiency and alignment with budgets.
Coordinate and manage all
direct marketing plans and activities
to ensure timely and effective execution.
Manage relationships with key suppliers, ensuring the
highest levels of service
and efficiency.
Develop and maintain
systems & processes
to report on marketing activities effectively.
Provide ongoing
campaign performance reports
, leveraging data insights to optimize future marketing efforts.
Stay up to date with the latest
digital and traditional marketing tools
, evaluating their potential to enhance marketing effectiveness.
Manage and monitor marketing
budgets
, delivering accurate forecasts and reports.
Train and develop
Marketing Coordinators
to enhance team capabilities.
Requirements:
Bachelor's degree or equivalent qualification in
Marketing Management
.
Minimum of
3 years' experience in a strategic B2B marketing role
.
Proven track record in
developing successful marketing campaigns
.
Strong knowledge of
complex databases and segmentation techniques
.
Ability to track, analyze, and optimize
marketing performance data
.
Strong expertise in
digital marketing techniques
.
Excellent
project management skills
, from planning through to execution.
Strong
interpersonal, written, and verbal communication skills
.
Competencies:
Ability to
work independently
under tight deadlines.
Strong
analytical skills
with keen attention to detail.
Balance of
creative and analytical thinking
.
Excellent
organizational and multitasking
abilities.
Strong
people management
and leadership skills.
Enthusiasm and motivation to
achieve outstanding results
.
Strong
business acumen and problem-solving
capabilities.
Ability to handle pressure and
work efficiently under tight deadlines
.
Collaborative team player with the ability to
work independently
.
Fluent in French
.
Job Types: Full-time, Permanent
Pay: R22000,00 - R24000,00 per month
Application Question(s):
Do you have a valid work permit or permanent residency?
Language:
French (Required)
Willingness to travel:
25% (Required)
Work Location: In person
Application Deadline: 2025/02/28
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