Job Description

Our team is looking for a passionate Marketing Specialist to join our team! Are you passionate about retail and service excellence? Are you confident to sell our beautiful jewellery and help our customers find the perfect gifts for their loved ones.
Don't miss the chance to create your career in a dynamic and international work environmentKPIS.GO-TO-MARKET/BRAND

• Ensure consistency of execution of all campaigns defined with Cluster lead, in line with the agreed trading line up. Provide performance analysis and reporting for each one
• Check of English translation of locally defined materials (eg. Promotions) provided by lead market team
• Contract management support with main agreed suppliers (agreed with Cluster Lead) and invoicing management (including cost tracking for marketing activities).
• Budget check: update the marketing budget file on a monthly base, checking actuals against plan. Support the lead market team in the quarterly marketing budget revision.

TRADE MARKETING

• Ensure proper execution of all in-store campaigns, aligned with guidance provided by Cluster lead.
• Liaising with PRO's and mall management to ensure the correct documentation is in place and with stores on time.
• Ordering of global POS materials for all campaigns
• Liaising with local print suppliers in order to ensure proper production and delivery of all locally adapted campaign materials.
• Provide reporting of campaign implementation for all stores and summary of key insights
• Support in evaluating local retail activations and requests from malls selecting the relevant ones to be shared and evaluated with Cluster lead.

MEDIA

• Following the inputs from Cluster lead execute local Media campaign in line with commercial calendar: evaluate agency proposal, implement and evaluate campaign results.
• Support in evaluating local media activations and propose only the more commercially relevant.
• Brand site update and library management (eg.new products upload and local campaigns)
• CRM - Newsletter implementation according to plan shared with Cluster lead.
• Social Media - daily contact with agency for the social media activities (editorial plan, community management, reporting)

PR & INFLUENCERS

• PR samples management: inventory, returns, orders, stock, giveaways and shipments to the local PR agency/influencers/magazines
• Support in coordinating local events together with the local PR agency.

CAMPAIGN VM CONTENT

• In collaboration with the Retail Marketing Specialist, responsible for selecting the global campaign POSM to be ordered for the market for every campaign.
• Together with the Retail Marketing Manager, participates in the definition of the product focuses for every campaign.
• For every campaign, responsible for the definition of the local VM guidelines, including product set-up preparation and shooting (coordinating the external supplier involved) and the definition of the guidelines document.
• Responsible for the process of campaign implementation check and feedback through the definition of the check point list and the feedback restitution.

GENERIC VM CONTENT

• Responsible for cascading VM specific contents (general ways of VM) to the relevant stakeholders within the organization (sales dept, DSM & RSM, store managers).
• Responsible for the know-how and cascading of all the new global VM concepts to be tested in the market. Responsible for driving the tests, always aligning with sales dept.
• Responsible for sharing VM related contents in the weekly sales newsletter.
• Responsible for managing requests coming from the field (RSM, SM) and from the customer service on VM related topics.
• Responsible for VM showroom stock and annual inventory.

CROSS FUNCTIONAL VM SUPPORT

• Within the Marketing team, support the PR & Influencer teams in all product related activities (press-days, influencer events, etc)
• Be the point of contact of all other departments for product related initiatives (product set-up for store manager meetings, conferences, etc)

CLUSTER

• Liaise with the Global Office point of contact on all VM related topics to gather missing information and/or provide feedback on specific topics.
• Be the point of contact of the VM Specialist of the markets of the SEMEA cluster on all VM related topics and provide guidance on campaign implementations and on general ways of VM.

BUDGET

• Responsible for the registration of all costs related to VM activities and the budget monitoring.
• Effective product set-up both in the showcase and in the store.
• Effectiveness of VM guidelines for the implementation of the set-up
• Active and proactive involvement in dedicated installations (e.g. VM, PR, Influencer) and constant cross-functional collaboration

Pandora