Job Description

Closing Date: 2024-09-26Job Type: PermanentJob Level: ManagementExperience: Between 3 - 5 YearsEE/AA: NoSummaryAs a member of the marketing team, the Marketing Technology Specialist will support both the marketing and sales functions, covering technology, process, analytics and sales enablement. This position will define, create, execute and manage all aspects of integrated marketing campaigns in our marketing automation platforms (HubSpot and Marketo) and our customer relationship management systems (HubSpot and Salesforce). The Specialist plays an integral role in lead generation, nurturing, email marketing, global campaigns and customer/prospect outreach activities.Expertise in HubSpot and Marketo is a must. We are seeking a meticulously detail oriented professional, who will collaborate closely with our digital agency, solutions marketing and regional marketing teams to drive account and opportunity conversion by planning, executing and managing campaigns at every step of the customer journey. This is an opportunity to showcase your marketing automation expertise in a unique role that is more technically based than the traditional marketing role, and requires the ability to maintain, evolve and drive best practices. The ideal professional for this role is extremely analytical, has high integrity and possesses strong attention to detail. In addition, excellent verbal communication skills, the ability to present subject matter to a non-technical audience and strong interpersonal skills are critical to performing this role.Description

• Build and activate multichannel campaigns in HubSpot and Marketo and manage strategic marketing projects (lead scoring, lead lifecycle management, lead process, data management, system audits, lead nurturing and reporting)
• Build B2B campaign architectures, leveraging inbound and outbound tactics across the buyers journey
• Setup all email campaigns, which will require email and landing page design troubleshooting (including minor web development/HTML editing), AB testing setup, and ensuring accuracy, quality, and brand consistency
• Create and update emails, online forms, and monthly newsletters to customer, prospects, and partners
• Test pending campaigns within all browsers/web configurations
• Analyze usability and compatibility across devices
• Follow standard process to import data lists from various sources, including validating and cleaning lists prior to upload to maintain good database hygiene
• Optimize data quality using automated programs to perform regular data hygiene activities
• Keep the marketing instance clean from outdated segmentation lists, campaigns, landing pages, automation rules and other assets that are no longer used by marketers
• Review user recordings and improve website and landing page functionality
• Find and fix bugs that hamper user experience and hurt conversion rate
• Gather metrics to monitor instance health in terms of senders score, spam complaints rate, bounces, email sending volume, unsubscribes and engagement rate
• Analyze campaign performance and provide data driven make recommendations to stakeholders to improve open, click-through, and conversion rates
• Monitor integration between Salesforce, HubSpot and Marketo
• Keep abreast of current trends, changes, and news within the marketing automation and CRM space and regularly share information with marketing team
• Build and manage dashboards to measure, track and report on marketing performance

• Bachelors degree in marketing, business, or information technology related discipline (marketing technologies preferred)
• At least 3-5 years of B2B digital marketing experience with demonstrated success in creating and implementing integrated campaigns directly using or administrating HubSpot and Marketo
• Experience with marketing automation strategies, including: progressive profiling, nurturing campaigns and dynamic segmentation Advanced knowledge of demand generation techniques and email fundamentals, including experience in customer journey mapping and understanding of the buying cycle, personas and lead progression
• Experience with scoring models, workflows, templates, list import and A/B testing
• Development and administrative certification, or proven experience in Salesforce
• Well versed in HTML, JavaScript, JSON, and CSS
• Experience with Google Analytics, Google AdWords, LinkedIn and Twitter ads a plus
• Experience with WordPress a plus, but not required
• Experience with Microsoft Office including Excel, Word, PowerPoint, Outlook and Visio, UML, flow charts
• Integration experience strongly preferred
• Strong communication skills, both written and verbal
• Able to work in a small, cohesive team and to complete projects independently Must have exceptional ability to thrive in a fast-paced, dynamic environment with shifting priorities
• Excellent organizational skills with the capacity to manage multiple priorities and tasks simultaneously
• Ability to communicate technical processes, problems, and solutions to a non-technical audience
• Desire to constantly improve on the status quo; see and fix whats broken without waiting to be assigned to do it
• Analytical thinker who looks for actionable insights

Fourier Recruitment