Job Description

To implement an annual brand strategy for specific divisions and areas of Shoprite Checkers.
To align all marketing and communications (advertising) with the main marketing strategy in terms of the look, feel, price and product offer.
To ensure most effective and efficient marketing spend.
To develop healthy and sustainable relationships with media and brand agencies.Job Advert Details
Job Category Marketing
Job ObjectivesTo implement an annual Brand strategy in specific divisions and areas of Shoprite / Checkers:
Marketing research and awareness of relevant trends that impact the relevant supermarket brands.
Formulating new marketing initiatives.
Measure the effectiveness of the marketing plan.To align all marketing / communication (advertising) with the main marketing strategy in terms of the look, feel, price and product offer:
Align all communications and endeavours with the Brand strategy.
Ensure that media selection is efficient and complies with the strategy.
Participate and assist with the coordination of promotional activities.
Manage the day-to-day marketing / advertisement activities.To ensure most effective and efficient marketing spend:
Manage campaign budgets.
Analyse historical sales information and plan in order to ensure the timing and effectiveness of promotions are maximised.To develop healthy and sustainable relationships with media and brand agencies:
Foster a sustainable relationship with internal business stakeholders.
Provide a marketing support function to divisions.
Act as liaison between client and agents.
Provide briefings to agencies that are of high quality and ensure that all endeavours support the marketing and business strategy.
Plan and implement projects against deadlines and costs.
Provide and receive continuous feedback.
QualificationsRelevant tertiary degree or diploma
Experience0-1 Years Marketing experience
Knowledge and SkillsMarketing principles and practices
High Pressure environment
Team Orientation
Excellent Communication skills
Computer Literacy
Presentation skills
Analytical
Report writing
Numeracy
Relating and Networking

Shoprite Holdings