Job Description

Empowering Africa's tomorrow, together...one story at a time.
With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary
We are seeking a Marketing Cloud Segment & Journey Specialist to join our Leads Management team within the Personalisation & Martech space. This is an exciting opportunity for someone looking to grow their career in Marketing Automation and Martech, working with Salesforce Marketing Cloud (SFMC) to create customer journeys and audience segments that support our customer engagement strategies.

This role will support the team in building campaigns, setting up journeys, and managing data segments, while learning best practices in customer experience design and customer engagement automation

Key ResponsibilitiesDesign, build, and deploy multi-step, cross-channel customer journeys in Salesforce Marketing Cloud (Journey Builder) to support customer engagement campaigns. Build and manage advanced data segments using Data Cloud, SQL, Automation Studio, and Contact Builder to enable targeted, dynamic customer experiences. Collaborate with Product, Marketing and Data teams to interpret briefs, translate them into executable journeys, and deliver best-in-class customer experiences. Optimise journeys and segmentation strategies based on performance insights, A/B testing results, and campaign reporting. Ensure journeys adhere to governance, compliance, and customer contact policies. Work closely with developers, data engineers, and analytics teams to troubleshoot issues and improve data flows across platforms. Support documentation of processes, journey maps, and best practices to drive operational efficiency.

Key Requirements2+ years experience working with Salesforce Marketing Cloud, with hands-on expertise in Data Cloud, Journey Builder, Automation Studio, and Contact Builder. Proficiency in writing SQL queries for segmentation and data management within SFMC. Experience in building lifecycle or lead management journeys that drive engagement and conversion. Solid understanding of customer data structures and relational databases. Strong problem-solving and troubleshooting skills with the ability to work in a fast-paced environment. Familiarity with compliance and governance considerations within customer engagement (e.g., consent management, suppression logic). Advantageous: knowledge of Salesforce Sales Cloud, AMPscript, or API integrations.

Soft SkillsStrong stakeholder management and communication skills. Detail-oriented with a passion for customer-centric marketing. Team player who thrives on collaboration but can also work independently. Proactive mindset with a continuous improvement attitude.

Why Join Us?Be part of a growing Martech team that is shaping the future of personalised customer engagement. Opportunity to work on impactful lead generation and customer engagement strategies in a dynamic banking environment. Access to training, certifications, and exposure to cutting-edge technologies within the Salesforce ecosystem.

Education
National Certificate: Information TechnologyAbsa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.Absa Bank Limited reserves the right not to make an appointment to the post as advertised