Job Description

Meta Ads Specialist - South AfricaFull job description:We are seeking a skilled and innovative Meta Media Buyer to join our team, focusing on Facebook and Instagram ad campaigns. This role is crucial for driving our clients' digital marketing success within the health, wellness, and beauty niches. As a Meta Media Buyer, you will be responsible for strategizing, executing, and optimizing ad campaigns that deliver results and maximize ROI. The ideal candidate is a creative thinker with a strong analytical mind, able to adapt to changing market conditions and provide innovative solutions.Responsibilities:Campaign Strategy & Builds:Develop and refine ad campaign strategies tailored to client objectives and competitive market conditions.Ensure that all campaigns align with the latest trends and best practices on Meta platforms.Ad Creative and Copy Review:Analyze and optimize ad creatives and copy to ensure they resonate with the target audience.Collaborate with the creative team to brainstorm and implement new ideas for ad creatives and copy.Budget Management:Monitor and adjust ad budgets to maximize ROI while controlling costs.Ensure precise allocation and tracking of budget expenditures across multiple campaigns.Performance Analysis:Track key metrics such as CTR, CPM, and CPA, and provide daily reports on campaign performance.Use data-driven insights to optimize campaigns and improve overall performance.A/B Testing:Design and execute A/B tests on creatives, targeting, offers, and landing pages to identify top-performing elements.Continuously iterate and improve campaign components based on test results.Competitor Analysis:Research competitors ad strategies to identify opportunities for differentiation.Keep abreast of industry trends and adjust strategies accordingly.Client Communication:Provide weekly updates to account managers on campaign progress and potential adjustments.Offer strategic recommendations based on performance data and market insights.Innovation:Brainstorm and propose new ideas for creative/copy/offer angles, targeting strategies, and ad formats.Challenge the status quo with creative solutions that drive engagement and conversion.Qualifications:Required: 3+ years in digital marketing with a focus on Meta Advertising.Required: Experience in local B2C lead generation.Preferred: Experience in the health and wellness/beauty niche.Software Proficiency:Required: Meta Ads Manager, 3rd party attribution tracking software (e.g., Hyros, Triplewhale, Northbeam).Preferred: Google Analytics, GoHighLevel (GHL).Skillsets:Required: Ad strategy development, creative optimization, A/B testing, performance analysis, data analysis, communication, budget management, creativity and innovation, copywriting.Preferred: Experience with Google Ads and Tiktok Ads.Job Type: Full-timePay: R26 000,00 - R30 000,00 per monthApplication Question(s):If you have a portfolio, please send it to "jeremy@redefinedgrowthmarketing.com" and let me know that you've applied to this post! Priority will go to candidates that do this.Education:Bachelors (Preferred)Experience:Meta Advertising: 3 years (Required)Local B2C Lead Generation: 2 years (Required)Health/Wellness agency: 1 year (Preferred)GoHighLevel CRM: 1 year (Preferred)A/B Testing: 1 year (Required)Copywriting: 1 year (Required)Expected Start Date: 2024/09/02

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