Job Description

META DIGITAL MARKETING SPECIALIST / STELLENBOSCH - Our client, a dynamic investment firm with a nationwide presence and a growing footprint in Southern Africa, is seeking a talented Digital Marketing Specialist to join their team. This is a new role that will primarily focus on developing and executing comprehensive digital marketing strategies centred around Meta and Google Ads, driving engagement and growth across online platforms.Education & Experience:Relevant certifications in Meta, Google Ads, SEO, or web development preferred.Proven experience in managing Meta and Google ads and optimizing for performance.Strong background in e-commerce, Meta Pixel setup, and SEO practices.Familiarity with WordPress; coding skills in HTML/CSS are a plus.Meta Ads Management:Develop and manage effective ad campaigns on Facebook and Instagram.Monitor and optimize performance to maximize ROI.Conduct A/B testing for improved targeting.Generate performance reports with actionable insights.Stay updated on Meta advertising trends.Meta Pixel & Tracking:Set up and manage Meta Pixel to track user behaviour and ad performance.Ensure accurate conversion tracking across digital platforms.Collaborate with web development for Pixel integration.Troubleshoot tracking issues.Google Ads Management & SEO:Conduct keyword research to identify valuable search terms.Maintain keyword strategies for optimal content ranking.Use analytics tools to enhance organic and paid traffic.Perform technical audits and fix SEO issues.Technical Skills:Proficient in Meta Ads Manager, Google Ads Manager, and GA4 setup.Understanding of web development frameworks and CMS like WordPress and Shopify.Analytical & Communication Skills:Strong analytical skills to interpret data and make informed decisions.Excellent verbal and written communication abilities for diverse audiences.Personal Attributes:Detail-oriented with a focus on accuracy.Self-motivated with strong project management skills.Effective problem-solver with a passion for digital marketing and industry trends.Website Development:Assist in website development tasks.Ensure website optimization for Meta ads and trackingTest new functionalities to improve user experience.Collaboration & Communication:Work with marketing, design, and development teams for effective campaigns.Train team members on Meta ads and Pixel integration.Explain technical concepts to non-technical stakeholders.Salary: Market related (based on experience)Application Process: Please apply online or e-mail your CV, Trade Test Qualification, recent head and shoulder photo and at least 2 most recent references. Use METADEVELOPER as a reference in the subject heading to Solutions@workafrica.co.za. If you dont hear from us within 4 weeks of your application, please consider your application unsuccessful

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