Job Description

My client, a well established and renowned international concern withing the retail sector, has a vacancy at their Head Office in Somerset West for a Digital Marketing ManagerThe successful candidate will have a Bachelors degree or formal qualification in Paid Media, Digital Marketing, Communications or a related field preferred with 5+ years of proven marketing experience, preferably in retail or other retail consumer goods related categoryPurpose of the role:

• Responsible for the management, planning, monitoring and optimising of social media and direct marketing campaigns
• This includes the creation and implementation of programs across social media and direct marketing channels that grow existing communities, engage new consumers, and drive these consumers from awareness to conversion
• Needs to have a functional understanding of social media and paid media management best practices
• Be a fundamental digital all-rounder who will execute digital marketing strategies across all digital channels
• Stay up to date on industry best practices and agile/reactive to the commercial needs of a retail brand
• A keen eye for lifestyle brand content and feel confident communicating in the company's brand voice, customising messages to best fit relevant platforms
• The role is central to the delivery of a refined and positive consumer experience supporting the company's premium positioning, and ultimately is a key contributor to the consumer acquisition and retention efforts required to hit annual financial growth targets

Key Responsibilities:

• Campaign Execution: Collaborate with the Senior Digital Marketing Manager on implementing strategies that drive full-funnel acquisition
• Paid Media Management: Plan, execute, and optimise paid media campaigns across various platforms, with a focus on Meta Ads and TikTok Ads Manager
• Performance Analysis: Monitor and analyse campaign performance metrics to ensure effectiveness and make data-driven decisions. Prepare detailed reports on campaign performance and provide actionable insights for continuous improvement
• Consumer Engagement: Drive engagement and social community growth alongside the Social Media Associate. Identify problems or concerns being voiced by consumers and to recommend paths forward to resolution
• Content Creation and Management: Ensure quality control of the proposed content plan; scheduling of social media content, and ad hoc posting as and when required (including after-hours/weekends/public holidays). Highly proficient at using social media management tools such as Sprout Social
• Direct Marketing: Proficient in email marketing platforms ranging from email campaign creation to automation and integration
• Ad Hoc Tasks: Carry out from time to time and as directed, tasks in addition to the above that will be both reasonable and within your capabilities

Skills and Qualification:

• Experience in paid media platforms and tools with an emphasis on Meta and understanding of TikTok for Business
• A demonstrated knowledge of the luxury consumer goods marketplace
• Experience building brand engagement on social media platforms (including Facebook, Instagram, TikTok, Pinterest, YouTube)
• Experience with email marketing platforms

Behaviours and Competencies:

• Excellent written and verbal communication skills
• Strong interpersonal skills, able to speak for company to consumers and to de-escalate situations
• Ability to multitask and recommend decisions
• Respond well to the agile and reactive needs of a retail business
• Attention to detail
• Team player - ability to work collaboratively in a fast-paced environment

Helderberg Personnel