Job Description

Job SummaryMid-Senior Designer (JHB) IT - Designer
Johannesburg - GautengENVIRONMENT:A leading health and wellness platform dedicated to empowering individuals to achieve their health goals through accessible, effective care, is seeking a Mid-Senior-Level Designer to shape the visual expression of its vision. The successful candidate will join a passionate team committed to elevating health and self-care through innovative design and creative campaigns that not only drive business growth but also inspire customers to take charge of their well-being. The hiring decision will primarily be based on the candidate's design expertise, experience, and cultural fit within a startup environment, with additional consideration given to supplementary skills in copywriting, communications, and UI/UX.DUTIES:Brand Development and Stewardship

• Develop, enhance, and maintain the Companys visual brand and guidelines, ensuring a cohesive, compelling identity across all touchpoints.
• Uphold brand consistency while identifying and implementing opportunities to refine and evolve the visual identity.
• Push creative boundaries to introduce fresh perspectives that elevate the brand while adhering to established guidelines.

Digital and Platform Design

• Create high-quality visuals for websites, social media, email marketing, and other digital platforms, aligning with brand standards and audience needs.
• Lead the visual and functional design of the website, crafting intuitive and engaging UI/UX experiences.
• Develop and maintain scalable design systems, templates, and workflows for efficient creative production.

Content Creation and Paid Social

• Conceptualise and design conversion-focused paid social ads (static, GIFs, videos) for platforms like Meta, Google, TikTok, and YouTube.
• Leverage innovative ideas to improve ad performance and directly impact metrics such as CTR, CVR, and CAC.
• Collaborate with content creators to produce high-quality, on-brand user-generated content for campaigns.

Campaign Ideation and Execution

• Brainstorm and execute impactful creative concepts that resonate with audiences and stretch the brands visual potential.
• Oversee the end-to-end design process, ensuring timely delivery of high-quality outputs.

Data-Driven Design and Optimization

• Use performance data and insights to inform creative strategies, identify trends, and guide iterative testing.
• Continuously optimize designs to meet business goals and enhance user engagement.

Collaboration

• Work cross-functionally with marketing, content, and product teams to align creative goals and deliverables.
• Mentor junior designers and freelancers, fostering a collaborative and innovative creative environment.

Stay Ahead of Trends

• Keep updated on emerging design trends, platform-specific best practices, and tools like AI to push creative boundaries.

REQUIREMENTS:

• Design Excellence: Mastery of typography, colour, composition & layout, visual storytelling and direct response marketing principles.
• Technical Proficiency: Expertise in Figma and Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and Premiere.

• Platform-Specific Design: Skilled in creating content tailored for FB, Instagram, TikTok, YouTube, and other digital platforms.
• Data Literacy: Ability to interpret performance metrics and apply insights to improve design effectiveness.
• Social Media Expertise: Deep understanding of trends and platform nuances to create engaging content.

Bonus Skills and Keen Interest in Learning:They value versatility and a willingness to grow, so a keen interest in any of the following areas is highly desirable:

• Photography: Experience in capturing high-quality, brand-aligned images for digital and print materials, with a strong understanding of lighting, composition, and styling.
• Videography: Skills in shooting and editing engaging video content, with an eye for storytelling and brand consistency across platforms.
• Copywriting or Writing Proficiency: Strong communication skills, with the ability to craft clear, concise, and persuasive copy for digital and print materials, including social media, email campaigns, and website content.
• 3D Modelling and Design: Experience with 3D modelling and rendering using tools such as Blender, Cinema 4D, or Lumion to create visually compelling and dynamic assets.
• UI/UX Expertise: Proficient in wireframing, prototyping, and creating user-centric designs.

ATTRIBUTES:

• Creative Problem-Solving: Strong ideation and design thinking skills to deliver impactful user experiences.
• Collaboration: Experience working independently and cross-functionally in fast-paced environments.

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