Job Description

:A premium lifestyle company is looking for a Mid-Digital Marketing Manager to oversee the planning, execution, and optimisation of social media and direct marketing campaigns to grow brand awareness, engage new consumers, and drive conversions. This full-time, in-office role requires a well-rounded digital marketer with expertise in social and paid media management, ensuring best practices are applied across all digital channels.Responsibilities:

• Campaign Execution: Collaborate with the Senior Digital Marketing Manager on implementing strategies that drive full-funnel acquisition.

• Paid Media Management: Plan, execute, and optimise paid media campaigns across various platforms, with a focus on Meta Ads and TikTok Ads Manager.

• Performance Analysis: Monitor and analyse campaign performance metrics to ensure effectiveness and make data-driven decisions. Prepare detailed reports on campaign performance and provide actionable insights for continuous improvement.

• Consumer Engagement: Drive engagement and social community growth alongside the Social Media Associate. Identify problems or concerns being voiced by consumers and to recommend paths forward to resolution.

• Content Creation and Management: Ensure quality control of the proposed content plan; scheduling of social media content, and ad-hoc posting as and when required (including after-hours/weekends/public holidays). Highly proficient at using social media management tools such as Sprout Social.

• Direct Marketing: Proficient in email marketing platforms ranging from email campaign creation to automation and integration.

• Ad-hoc Tasks: Carry out from time to time and as directed, tasks in addition to the above that will be both reasonable and within your capabilities.

• Bachelors degree or formal qualification in Paid Media, Digital Marketing, Communications or a related field preferred

• 5+ years of proven marketing experience, preferably in retail or other retail consumer goods related category

• Experience in paid media platforms and tools with an emphasis on Meta and understanding of TikTok for Business

• A demonstrated knowledge of the luxury consumer goods marketplace

• Experience building brand engagement on social media platforms (including Facebook, Instagram, TikTok, Pinterest, YouTube)

• Experience with email marketing platforms

• Excellent written and verbal communication skills

• Strong interpersonal skills, able to speak for company to consumers and to de-escalate situations

• Ability to multitask and recommend decisions

• Respond well to the agile and reactive needs of a retail business

• Attention to detail

• Team player - ability to work collaboratively in a fast-paced environment

• Available to work full time hours in-office, in Somerset West, between 8am and 5pm, Monday to Friday

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