Job Description

, a division of the Takealot Group is looking for a highly talented Senior Category Marketing Manager (Food) to join our team in Cape Town.We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!Think you've been challenged before? Think again!

• Scale: Show the millions of Mr D customers what you can do
• Learn: We work with the best of the best, and then some.
• Grow: Expand your career in the fast-growing Takealot Group: Takealot.com and Mr D. We like to promote from within: Here's your chance.

This position reports to the Head of Category Marketing for Food & Retail of Mr D.Purpose of the role: The position requires strategic oversight and leadership in developing and implementing robust marketing and brand strategies to drive the growth of food orders, customer acquisition and retention on the Mr D platform.Your responsibilities will include:

• Lead the conceptualization, implementation, and management of high-impact promotional marketing campaigns to enhance brand visibility and drive food orders on the Mr D platform.
• Oversee the update and maintenance of the Mr D Demand Planner and promotional calendar, ensuring alignment with strategic business goals for food vertical initiatives, including strategic planning for weekly deals and monthly promo campaigns
• Develop comprehensive knowledge of consumer target markets and lead the creation of meaningful promotional strategies that resonate with these audiences.
• Partner with the merchandising team to optimize customer conversion strategies and achieve business growth objectives within the Mr D app.
• Collaborate with the Food Merchandising, KAMs team, and cross-functional teams to develop, coordinate, and implement campaigns and promotions in alignment with strategic goals and promotional calendars.
• Drive strategic planning and execution of new feature launches, including the development of ongoing educational content on product features and differentiators to increase customer engagement.
• Provide strategic oversight and management of various campaigns, ensuring operational efficiency and effectiveness from conception to execution.
• Serve as a key liaison, working closely with brand, content, and social teams to leverage integrated marketing strategies for Mr D brand campaigns.
• Lead coordination with the social media team, ensuring a strategic approach to monthly content planning and management, as well as managing high-value paid influencer partnerships.
• Collaborate with internal specialist teams to design and execute performance media and CRM strategies aimed at growing orders and FTBs for Mr D.
• Establish strategic partnerships with Takealot Group marketing representatives for cohesive campaign execution, maximizing cross-selling opportunities, and tapping into new consumer bases.
• Monitor and evaluate campaign performance, delivering insightful monthly, weekly, and daily reports on promotional activities and strategic initiatives.

Skills, knowledge and abilities:

• A hands-on project manager with high attention to detail.
• A highly driven individual who is motivated to drive meaningful sales revenue for the business through retail marketing initiatives including - promotions, product launches and co-marketing opportunities with brands and third parties.
• A person who is a very strong relationship builder and can unlock opportunities with brands and third parties.
• Ability to identify key advertising opportunities and translate these into implementable plans
• Motivated, and capable to focus on and hit aggressive growth targets
• In-depth understanding of the advertising sales and tools
• Skilled in managing high-value accounts and managing relationships at an executive level
• Strong prioritization skills
• Fast learner and ability to thrive in a dynamic and high pace environment
• Systems thinker with the ability to understand and break down complex problems and relationships
• Creative and practical problem solving skills; solution-oriented
• Entrepreneurial mindset with the ability to work independently and achieve a wide set of goals and objectives in a challenging and changing environment
• Resilience and perseverance to overcome challenges to achieve objectives
• A high level of integrity and respect

Qualifications and experience:

• Demonstrated success as a strategic leader with a proven track record in academic achievements and professional career.
• A minimum of a 3+ year degree in business, marketing, or communications. Post Graduate qualification is more preferred.
• 7+ years of experience in a senior retail and marketing role, with a focus on brand management and strategy.
• Substantial experience working across multiple marketing channels, including Digital, ATL, and Partnerships, with strong evidence of impactful results.
• Proven track record of leading successful brand projects and initiatives, with strong organizational and analytical skills.
• Exceptional communication and leadership skills to effectively influence and manage cross-functional teams.

Let's talk about life @ Mr D

• The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.
• No doors: We aren't fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.
• Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.
• Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).
• Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it.
• Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.
• Free parking: No more 5km fun runs to your desk (unless you want to).

Like what you see?If you meet the above you are an Extraordinary Mind. Apply today!!Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference

Takealot