Job Description

Join Lactalis at our offices in Western Cape and take on the challenge role as the National Account Manager - Shoprite. You will be responsible for the development and the implementation of assigned account specific business plans, achieve account profitability and sales targets, serve as the primary account contact and provide account leadership.

Required Skills

xc2xb7 BCom Degree or equivalent with Marketing or Sales or Strategy

xc2xb7 5 years working experience at a senior level within Customer Services / Sales & Distribution environment

xc2xb7 Experience in a FMCG environment as well as working in Africa experience

xc2xb7 Good analytical skills and accuracy and detail orientated

xc2xb7 Working knowledge of the business processes

xc2xb7 Computer literacy: Excel and related MS Office Packages

xc2xb7 A resilient individual with excellent interpersonal and clear communication skills

xc2xb7 Collaboration with key stakeholders internally and externally

xc2xb7 Ability to work independently as well as part of a team

xc2xb7 Frequent national traveling

Duties & Responsibilities

Developing trade segmentation and Go to Market Strategy

xc2xb7 Coordination with Customer Marketing and Consumer Insights the segmentation and validation of channel environment based on shopper profiles

xc2xb7 Defining the role of service providers, identifies the pricing flow for key SKUs

xc2xb7 Ensure distribution and coverage are optimized at the lowest possible cost

Leading shopper insight development and application by channel

xc2xb7 Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs

xc2xb7 Building expertise in channel environments, general shopping behaviour, category-specific behaviour by environment etc

Assessment of Category performance by channel, strategy definition and objective-setting

xc2xb7 Seek to exploit incremental sales growth opportunities in existing, emerging and new channel environments

xc2xb7 Establish objectives and KPIs for all categories and channel environments and ensuring tracking mechanisms are in place and utilized.

xc2xb7 Proactively responding to competitive moves and tactics in the channel and in-store programs,

xc2xb7 Tracking, reviewing and modifying channel and account plans to ensure Lactalis SA is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines

xc2xb7 Conducting pre and post analyses of customer and channel promotions, developing a library of performance history, and adjusting business plans based on results to drive improved return on investment in all types of trade spending

Defining 6P strategy and tactics by channel environment

xc2xb7 Applying shopper and trade insights and performance assessment to develop recommendations for product, pricing, promotion, placement and POP Media by channel environment

xc2xb7 Ensuring Customer marketing and in-store staff are supplied user-friendly guidelines for management and execution of 6P strategies/tactics by channel environment

Objective setting, activity coordination and spending

xc2xb7 Coordinating the planning and execution of channel and account activities and communicating plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately

xc2xb7 Optimizing resources and leveraging trade spending among channel; customers, geographies, categories, and brands/products given Lactalis SA strategic direction.

Commercial management

Contributing to effective business planning by helping develop channel and account- specific strategies and in-store programs which deliver the brand and channel budget, and managing risks and opportunities

Lactalis