Job Description

Job Summary:

• Successfully support the establishment of e-commerce project and grow online sales capability through a new e-commerce channel.
• Effectively support cross-functional project to launch new e-commerce channel.
• Manage and optimize all online sales channels, including owned and partner platforms.
• Connect e-commerce to existing digital ecosystem and optimize for sales.
• Establish consumer data marketing capability.
• Manage all CRM / direct marketing communication for e-commerce in conjunction with Marketing.
• Proactively monitor and optimize ecosystem and accurately report to business using data insights.
• The e-commerce manager will be required to conduct research on effective website layouts and features, advice on evidence-based and experimental changes to our platforms and monitor the effectiveness of strategies by inspecting standardized metrics. In so doing, you should lead teams of staff, ensuring that you are available to furnish pertinent individuals with practical guidance, as required.
• To ensure success as an e-commerce manager, you should remain knowledgeable about relevant trends and innovations in e-commerce. Ultimately, a brilliant E-commerce manager will endeavor to enhance their skill set by continually learning about adjacent techniques that might improve collaboration between departments.

Key Duties / Responsibilities:

• Collaborate on developing e-commerce roadmap and marketing plan to support business objective and sales goals across business units.
• Collaborate across functions and within Marketing to effectively integrate e-commerce into digital ecosystem and activities.
• Collaborate with Product Marketing and Digital Marketing Specialists to ensure alignment with business unit priorities.
• Proactively manage online sales touchpoints including owned and partner sites.
• Manage e-commerce digital assets and content effectively for all products.
• Syndicate relevant e-commerce assets for retail partners.
• Analyse data and performance of e-commerce ecosystem to draw performance insights, identify gaps and suggest improvements.
• Online customer journey mapping and orchestration using digital ecosystem to transform touchpoints into profitable platforms.
• Manage online customer journey optimizing for sales, including:

• Lead generation for both B2C and B2B products.
• Conversion on owned e-commerce channel and that of retail partners.
• Proactively find new digital ways to generate online sales.
• Generate registrations of products and data post-purchase (PII)
• Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
• Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
• Reviewing the security of checkout pages and payment procedures.
• Creating promotional offers and checking to see that these are uploaded precisely.
• Reviewing copy and legal disclaimers to verify their accuracy.
• Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
• Examining sales-related metrics to inform restocks.
• Reporting on the utility of existing and novel strategies.
• Liaison with partners for co-promotion and management of e-commerce operations.
• Management of e-commerce website functionality optimizing for sales.

Job Scope:

• Marketing Budget.

Organization Impact / Influence:

• Extensive High Level Strategic / Operational Interaction with (Internal): Product Management, Corporate Marketing; Sales/ KAM Team, Service, Finance, Procurement; Logistics.
• External Interaction with: E-commerce vendors.
• Nature and Purpose of the Interaction:

• Product management: Marketing strategy and implementation, product specs, images.
• Corporate Marketing: BU Marketing strategy alignment with Corporate Marketing strategy.
• SALES / KAM Team: sharing E-commerce planning.
• Finance: Budget management, invoice payments to vendors.
• Procurement: vendor applications, purchase evaluation forms

Supervisory Responsibilities:

• Direct Reports (Position Titles, not names): Yes
• Indirect Reports: None

Related Job Requirements / Qualifications:Required Experience:

• Degree in marketing management, business, information systems, or similar.
• Completion of a pertinent sales qualification is preferred.
• Extensive experience as an e-commerce manager
• 7+ years of experience
• Experience in online customer journey mapping and orchestration
• Experience in a direct marketing and e-commerce
• Understanding of the retail e-commerce space
• Experience using various CRM tools
• CMS knowledge
• Demonstrable track record of devising sales-enhancing strategies.
• Sound knowledge of prevailing procedures and techniques in e-commerce.
• Unmatched supervision, research, and troubleshooting skills.
• Exceptional consulting and quality assurance abilities.
• Ability to tackle the demands of ever-evolving technological implements with ease
• Market analysis and trends

Required Competencies:

• Digital strategy and marketing including e-commerce and CRM
• Content and asset management, campaign analytics / insights reporting, ROI analysis
• Solid interpersonal and communication skills
• Very strong project management skills
• Strong presentation and writing skills
• Results oriented and self-motivated
• Strategic thinker and creative marketer
• Attention to detail
• Ability to work well under pressure and within tight deadlines
• Ability to multi-task on a number of various tasks at hand
• Assertive and output based

Educational Requirements:

• Degree in Marketing Management

Cultural Diversity:

• Experience working within a diverse culture and ensuring harmonious working relationship between employees is vital.
• Interface with cross functional work teams such as dealers, customer support / services / sales / marketing / finance etc.

Analysis:

• Approval Process
• Campaign development to support BU objectives

Judgement and Decision Making:

• Problem-solving and analytical skills to interpret sales performance and market trend information and apply to marketing scope.

Working Conditions:

• No exposure to extreme hazards within the job scope.

Travel Requirements:

• Minimal travel
• Travel for business meetings within the Gauteng and SA provinces.
• May have to attend Ad hoc regional and Global conferences, however this varies per year.
• Travel request mainly to Seoul-Korea and Dubai.

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