Job Description

Paid Media Manager - Remote Role

Are you an expert in digital advertising with a passion for driving ROI through paid media campaigns? Do you thrive in a fast-paced, data-driven environment where your strategic decisions directly impact business growth? Pearl Lemon is looking for a

Paid Media Manager

to lead and optimize our paid advertising campaigns across multiple platforms.

This is a

fully remote role

, offering the flexibility to work from anywhere while being part of a global team that values

innovation, performance, and creativity

. If you're ready to scale high-performing ad campaigns and work with international clients, keep reading!

Why Join Pearl Lemon?

Pearl Lemon is an

award-winning digital marketing agency

with a globally distributed team of 100+ professionals. We work with international clients across various industries, providing data-driven marketing solutions to

drive traffic, increase conversions, and maximize ad spend efficiency

.

At Pearl Lemon, you will:

Work in a

fast-paced, high-growth environment

Lead paid media strategies for

international clients and brands

Get

hands-on experience managing budgets and optimizing campaigns

Be part of a company that values

performance, creativity, and continuous learning

This role is perfect for

experienced paid media specialists

who love

analyzing data, testing ad creatives, and optimizing campaigns for maximum performance

.

What You'll Do

As a

Paid Media Manager

, your main responsibility will be to plan, execute, and optimize

high-performing paid advertising campaigns

across multiple platforms.

Campaign Management & Optimization

Develop and execute

paid media strategies

across Google Ads, Facebook Ads, LinkedIn Ads, TikTok, Twitter, and other platforms Optimize ad campaigns to improve

CTR, CPC, ROAS, and CPA

Conduct

A/B testing on ad creatives, copy, and targeting

Monitor and adjust

bids, budgets, and audience segmentation

to maximize performance

Data-Driven Performance Analysis

Analyze

ad performance metrics

and provide insights for continuous improvement Generate

weekly and monthly reports

on campaign performance and ROI Use tools like

Google Analytics, Facebook Business Manager, and Google Tag Manager

to track and measure success

Creative Strategy & Execution

Work closely with

designers and content teams

to create

engaging ad creatives

Develop

compelling ad copy

that resonates with target audiences Stay updated with

paid media trends, platform updates, and industry best practices

Budgeting & Scaling

Manage and optimize

advertising budgets

to ensure

maximum profitability

Scale winning campaigns while minimizing wasted ad spend Identify

new growth opportunities

for paid media channels

Collaboration & Client Communication

Work with

SEO, content, and marketing teams

to align paid strategies with overall marketing goals Communicate with clients and stakeholders on

campaign strategies, results, and improvements

Keep up with

new ad formats, bidding strategies, and audience targeting innovations

Who We're Looking For

We are looking for a

data-driven, results-oriented paid media expert

with a strong background in digital advertising.

Must-Have Skills & Experience

3+ years of experience

managing paid media campaigns (Google, Facebook, LinkedIn, TikTok, etc.) Strong understanding of

ad bidding strategies, audience targeting, and campaign optimization

Experience with

Google Ads, Facebook Business Manager, LinkedIn Ads, and TikTok Ads

Proficiency in

Google Analytics, Google Tag Manager, and conversion tracking

Ability to

analyze data and generate actionable insights

Strong skills in

A/B testing, retargeting, and funnel optimization

Experience managing

large ad budgets

and scaling successful campaigns

Bonus Skills (Not Required, but a Plus):

Experience with

YouTube Ads, Amazon Ads, or Snapchat Ads

Knowledge of

programmatic advertising and DSPs

Google Ads or Facebook Blueprint certification Experience working with

eCommerce, SaaS, or B2B brands

What's in It for You?

Working at Pearl Lemon means joining a

fast-growing, dynamic team

that values performance, creativity, and innovation. Here's what you'll get:

Competitive salary

based on experience and performance

Remote flexibility

- work from anywhere in the world

Opportunity to work with global clients

across various industries

Hands-on experience with high-budget campaigns

and international markets

Training & mentorship

to enhance your paid media expertise

Career growth opportunities

with potential to lead a paid media team

A dynamic, performance-driven culture

that values experimentation and learning

Work Setup

Fully remote role

- work from anywhere

Flexible work hours

- adapt your schedule for optimal productivity

Global collaboration

- work with a diverse, international team
Job Type: Full-time

Experience:

* Sales: 1 year (Preferred)