Job Description

Please visit https://wolotravel.co.za/work-with-us/ to submit your application. Only applications submitted via our Careers Portal will be considered.

WOLO is a fast-growing travel brand for South Africans who want more than a getaway -- they want a full-blown experience. To keep up with our ambitious lead and sales targets, we're looking for a

Paid Media / PPC Specialist

who knows how to turn budget into results, and results into business growth.

This is not just a Google Ads role. You'll own all paid digital campaigns across

Meta (Facebook & Instagram), TikTok, Google Search & Display, YouTube Ads

, and any other performance platforms you believe will drive leads and bookings.

You'll be responsible for:

Campaign setup & execution Daily, weekly, and monthly optimisation Cost-per-lead analysis Spend control Reporting back performance insights to the marketing team

What You'll Do:

Plan, build and execute performance-focused ad campaigns across:

Meta Ads

(Instagram & Facebook)

Google Ads

(Search, Display, Performance Max, Discovery)

TikTok Ads

YouTube Ads

Continuously monitor and optimise campaigns to reduce cost-per-lead and increase lead quality. Track and report on

campaign performance

, lead volume, and cost per channel -- providing clear feedback to the marketing team. Own the

7-figure annual paid media budget

, ensuring every cent works as hard as it should. Collaborate with content and creative teams to test new ad formats, messaging, and visuals. Research and identify new paid media opportunities and placements. Stay on top of platform changes and performance trends to ensure we're always ahead of the curve.

What We're Looking For:

2-4+ years managing

multi-channel digital ad campaigns

. Hands-on experience setting up and optimising ads in: Meta Ads Manager Google Ads TikTok Ads Manager YouTube Campaign Manager Strong grasp of

audience segmentation, A/B testing, bidding strategies, tracking and attribution

. Comfortable analysing results and making decisions based on

cost per lead, ROAS, CTR, and conversion data

. Detail-oriented, data-driven and proactive about results.

Bonus Points If You:

Have experience in travel, lifestyle, or eCommerce brands. Understand pixels, event setup, and integrations with tools like Google Tag Manager. Have worked with leads flowing into a CRM or pipeline environment. Have tested other performance channels like Pinterest Ads, Twitter/X, or programmatic platforms.

Why Join WOLO?

Be part of one of SA's most exciting travel brands with a challenger mindset. Join a small, agile marketing team where you'll have

real ownership

and

big impact

. Hybrid work structure:

3 days in-office, 2 days from home

10 guaranteed long weekends per year

(we call them

WOLO Weekends

) Travel perks, discounts, and team trips Fast-paced, creative environment with freedom to test and grow Cape Town CBD location. Own transport required.

To apply for this position, please visit https://wolotravel.co.za/work-with-us/

Job Type: Full-time

Pay: R32000,00 per month