Paid Media Specialist
Cape Town, Western Cape, South Africa
Job Description
Responsibilities:
- Paid media strategy.
- Develop and execute comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.
- Conduct thorough keyword research, audience targeting, and ad placement to maximize ROI.
- Campaign optimization.
- Monitor, analyze, and optimize paid media campaigns to meet key performance indicators (KPIs) and business objectives.
- Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.
- Provide regular budget and performance reports to stakeholders.
- Provide actionable insights and recommendations for continuous improvement.
- Collaboration with creative teams.
- Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.
- Bachelors degree in marketing or equivalent.
- Minimum of 2 years experience in paid digital media.
- Advertising or Media Agency experience and advantage.
- Strong Excel proficiency.
- Proven experience in digital media with a strong emphasis on paid media campaign management.
- In-depth current knowledge of Google Ads and Facebook Campaign Manager.
- The media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn.
- Familiarity with SEO best practices and their integration with paid media strategies.
- Good knowledge of CRM systems.
- Excellent written and verbal communication skills.
JobPlacements.com
Beware of fraud agents! do not pay money to get a job
MNCJobs.co.za will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1358179
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationCape Town, Western Cape, South Africa
-
EducationNot mentioned