Paid Search Specialist

Cape Town, Western Cape, South Africa

Job Description


Job Requirements

  • Bachelors degree (or equivalent qualification) in Marketing, Advertising, Business, or a related field.
  • Minimum of 2 years of experience in paid search marketing, with a proven track record of managing successful PPC campaigns.
  • Proficiency in Google Ads, Bing Ads, and other paid search platforms.
  • Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent communication skills, with the ability to effectively communicate campaign performance, insights, and recommendations to stakeholders.
  • Detail-oriented with a focus on accuracy and quality assurance.
Job Duties
  • Develop and implement effective paid search strategies to achieve business objectives, including increasing brand awareness, driving website traffic, and maximising ROI.
  • Conduct keyword research, competitor analysis, and audience targeting to optimise campaign performance and identify new expansion opportunities.
  • Create and manage paid search campaigns on multiple platforms including Google Ads, Bing Ads, Instagram, and Facebook..
  • Monitor campaign performance, analyse data, and provide actionable insights and recommendations for continuous improvement.
  • A/B test ad copy, landing pages, and other elements to optimise conversion rates and improve overall campaign effectiveness.
  • Manage budgets, bids, and ad spend allocation to ensure optimal performance and efficient use of resources.
  • Stay up-to-date with industry trends, best practices, and algorithm updates to maintain a competitive edge in the paid search landscape.
  • Collaborate with cross-functional teams, including marketing, design, and development, to align paid search efforts with overall business goals and objectives
  • Experience in the travel and tourism industry is a plus, but not required.
Salary
R15 000 to R25 000
Medical Aid and Pension
Employee Discounts

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Job Detail

  • Job Id
    JD1347599
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    R15000 - 25000 per month
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned