Job Description

We seek a data-driven and results-oriented Paid Social Ads Manager to lead and optimise paid advertising campaigns across social media platforms. The ideal candidate will have extensive experience managing ad budgets, creating targeted ad strategies, and analysing performance to drive growth for multiple client accounts.Key Responsibilities:

• Plan, execute, and optimise paid social media campaigns across platforms (e.g., Meta, TikTok, LinkedIn).
• Develop and implement audience targeting strategies to maximise reach and conversions.
• Create, test, and refine ad creatives and copy for different objectives and audiences.
• Manage and monitor advertising budgets to ensure optimal performance and ROI.
• Analyse campaign data and generate performance reports with actionable insights.
• Collaborate with the design and content teams to align creative assets with ad objectives.
• Stay current with platform updates, industry trends, and best practices for paid social.
• Identify and implement strategies for improving ad performance and scaling successful campaigns.

• Conduct A/B testing to optimise ad effectiveness and audience engagement.

• Proven experience as a Paid Social Ads Manager or similar role managing multiple client accounts.
• Expertise in paid social media platforms (Meta Ads Manager, LinkedIn Ads, TikTok Ads, etc.).
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Experience with audience segmentation, retargeting strategies, and performance tracking.
• Knowledge of pixel tracking, attribution models, and conversion rate optimisation.
• Ability to manage multiple campaigns and prioritise tasks effectively.
• Excellent written and verbal communication skills.
• Proficiency in using data analytics tools and social media management platforms.

• Experience working in the aesthetics, beauty, or healthcare sectors.
• Familiarity with Google Analytics and data visualisation tools.

• Graphic design & video editing skills (e.g., Canva, Adobe Creative Suite).

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