Performance Marketer Linbro Park R20k R35k

Johannesburg, Gauteng, South Africa

Job Description


My client is currently seeking a Performance Marketer to join their team in JohannesburgKEY RESPONSIBILITIES:Paid Media Management:

  • Plan, execute, and optimize PPC (pay-per-click) campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid platforms.
  • Manage retargeting and prospecting campaigns to improve conversion rates.
  • Allocate and optimize ad spend based on performance insights.
Analytics & Performance Tracking:
  • Track, analyze, and report on key performance indicators (KPIs) such as CTR, CPC, ROAS, and LTV.
  • Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools.
  • Conduct A/B testing on ad creatives, landing pages, and audience segments.
SEO & CRO Optimization:
  • Work with content and web teams to improve SEO rankings and organic traffic growth.
  • Optimize landing pages for better conversion rates (CRO - Conversion Rate Optimization).
Marketing Automation & CRM:
  • Integrate performance marketing efforts with CRM for lead scoring and segmentation.
  • Manage email marketing campaigns to enhance customer engagement and retention.
Collaboration & Strategy Development:
  • Collaborate closely with the Graphic Designer to create high-converting ad creatives.
  • Work closely with designers, copywriters, and developers to ensure cohesive marketing campaigns.
  • Stay updated with industry trends, algorithm changes, and new advertising technologies.
  • Develop and execute growth marketing strategies to drive customer acquisition and retention.
SKILL REQUIREMENTS:
  • Design Skills: Ability to collaborate effectively with a Graphic Designer to align creative concepts with marketing strategies.Content Management: Experience in managing and optimizing content for digital campaigns, including social media and email marketing.
  • Analytical Skills: Strong analytical skills with proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media insights.
  • Data Interpretation: Ability to interpret data and translate insights into actionable marketing strategies.
  • Knowledge of Tech Tools: Familiarity with the latest digital marketing tools and technologies, including CRM systems and marketing automation platforms.
  • People Skills: Excellent communication and collaboration skills to work effectively with cross-functional teams, including designers, developers, and copywriters.
  • Organizational Skills: Strong project management, multitasking, and decision-making skills.
  • Creativity and Metrics-Driven Mindset: Metrics-driven marketing mind with an eye for creativity and a strategic approach to performance optimization.
  • A/B Testing and Optimization: Experience with A/B testing, data analysis, and campaign optimization.
  • Written and Verbal Communication: Excellent written and verbal communication skills for conveying campaign insights and recommendations.
ATTRIBUTES:
  • Team player who collaborates effectively with designers and other stakeholders.
  • Data-driven mindset with a passion for digital marketing and performance optimization.
  • Proactive, self-motivated, and able to meet deadlines.
  • Positive attitude and commitment to contributing to company growth.
QUALIFICATIONS AND EXPERIENCE:
  • Bachelorxe2x80x99s Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
  • Minimum of 2-3 yearsxe2x80x99 experience in a Performance Marketing role or Digital Marketing position with a strong focus on Paid Media (PPC) and Digital Advertising.
  • Proven track record in managing and optimizing campaigns on platforms such as:
  • Google Ads
  • Meta (Facebook & Instagram) Ads
  • LinkedIn Ads
  • Experience with:
  • Google Analytics 4 (GA4) and Google Tag Manager (GTM)
  • A/B Testing and campaign optimization
  • Performance tracking metrics (e.g., CTR, CPC, CPA, ROAS, LTV)

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Job Detail

  • Job Id
    JD1407770
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    R20000 - 35000 per month
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned