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Certified by the Top Employer Institute 2024.Role Purpose/Business Unit:There is a strong focus on promoting Vodacom as more than just a Telco. One of the key acceleration units is Vodacom Financial Digital Services and the range of products that fall under Vodacom Financial and Digital Services i.e. VodaPay App, Consumer and SME Lending products, Payment Solutions (POS), Insurance - both Consumer and SME Solutions, Digital Lifestyle Services providing the best segmented propositions and the best customer experience within our digital ecosystem. Central to our aspirations will be the ability to offer an unmatched, operationally efficient and commercially viable Vodacom experience across all digital touch points. To support this vision Vodacom Financial Services is striving to be a best-in-class digital marketing company. The role is accountable for growing and driving customer engagement across all relevant digital platforms on Google and Social Media, including customer adoption of digital sales and self-service channels. The role will provide clear direction for digital media across the whole Vodacom Financial Services business, working in close coordination with the Brand, Product Marketing, Finance and Social Media teams within Digital Lifestyle Services as well as Vodacom Financial Services teams. Outputs include driving campaign strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings. The role will be transformational and lead the acceleration required for Digital Marketing to becoming a leading competence within Vodacom Financial Services.Your responsibilities will include:
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