Job Description

Our client is a group of hardcore problem-solving, status-quo breaking, out-of-the-box thinking, genius digital bad-asses breaking out the creative solutions with a vengeance and the passion of a thousand suns.More specifically, they are a digital marketing agency with a special focus on high-end digital marketing for law firms, and they are the BEST at what they do! Theyre headquartered in Philadelphia, PA, with team members across the United States, Mexico, Argentina, and Colombia.They have a small yet growing team that is committed to working hard to make sure their clients are successful. Theyre looking for other highly motivated and driven people who want to grow personally, professionally, and financiallyxe2x80x94all while making a positive impact for their clients. Is that you?Who were looking for:We are looking for an exceptional PPC manager to turn our clients digital advertising campaigns into case-generating machines!In this remote role, you will be critical in the support, growth and enhancement of client relationships and drive growth. In this remote role, you'll support client marketing portfolios, monitor account performance, and partner with clients and internal teams to optimize strategies. You will report to our VP, Client Strategy.Core Responsibilities:Work with our VP of Client Strategy to develop PPC & LSA strategy for our law firm clients. This entails planning and managing campaign performance, account setup, strategy development, management, budget allocation, optimization and audits across major PPC engines, including Google Ads, Facebook Ads, Microsoft Ads & Google Local Services Ads.Optimize campaigns to meet client objectives, such as daily management of campaign budgets, bid management, negative keywords, website and category exclusions, ad creative, and landing page revisionsDevelop tests and experiments to drive increasingly better resultsManage all client recurring client tasks and ad hoc requests using project management software (ClickUp)Identify new growth opportunities for your respective clients (and recommend and implement the ideas that have the highest probability of success)Deliver monthly reporting findings, insights and recommendations/next steps to our Client Success Manager (CSM) to present to the clientDemonstrate resourcefulness and the initiative to lead advanced projectsForecast, plan, and work towards achieving account growth objectivesProactively keep abreast of industry trends and share knowledge with teamSupport sales efforts for all new prospective clients by assisting with PPC account assessmentsKey Performance Indicators (KPIs)Youll be graded on these lead and lag key performance indicators (in no particular order):Lead KPIs:Burn rate by resource by account: measures actual hours against budgeted hours by resource by accountProject completion rate: measures projects completed within deadline divided by the total projects assignedLag KPIs:Client ROI / results: gauges how well the campaigns or services managed by the PPC manager are performing in terms of delivering results (e.g. leads, cases, etc.)Client retention rate (churn rate): measures the percentage of clients retained over a specific period of timeRight fit personality profile:You are an equal parts confident and charismatic communicator + a skilled and pragmatic catalyzer whose focus on achievement and success can help those around you accomplish goals. Motivated by outcomes and results, you speak directly, make decisions quickly, and you like to take charge in every situation and explore worthwhile, effective solutions. Your determination and belief in your abilities make you a strong leader.Important personality traits:Empathetic: Understand clients needs to build strong relationships.Adaptable: Flexible in adjusting strategies based on client needs.Organized: Efficiently manage multiple clients and projects.Positive: Maintain enthusiasm in challenging situations.Collaborative: Work effectively with internal teams for cohesive campaigns.Resilient: The ability to remain composed under pressure and stay focused on client goals.QualificationsFour year bachelor's degree in marketing, business, communications, or a related field5+ years of digital advertising and PPC experience in an agency setting3+ years of experience working with law firm PPC accounts, specifically law firms in the personal injury, criminal defense and family law (divorce, custody, etc.) is requiredKnowledge of the following digital marketing channels and tactics is a plus: SEO, email, social media marketing and CROProven record of success meeting and exceeding revenue and retention targetsProficient with G Suite and Microsoft Office platformsExperience with ClickUp, Salesforce, and/or Hubspot is a plus.The ideal candidate:Communication Skills: You are a clear and engaging communicator, both in writing and verbally. You excel at building rapport and trust, enabling quick buy-in from clients and colleagues. As a vital link between clients and our internal experts, you ensure everyone feels seen and heard.Marketing Strategy: With strong marketing experience, you understand various channels and actively learn about clients businesses and goals. You guide clients in implementing strategies that drive revenue and profits, making impactful recommendations for website changes or new marketing materials. We need you to be a proactive strategist, not just a box checker.Analytical Skills: You thrive on data and enjoy analyzing numbers to inform strategic decisions. You know how to gather data, extract meaningful insights, and translate those insights into actionable recommendations that benefit our clients.Problem Solving: We seek individuals who take initiative and figure it out rather than relying on others. While we support you when needed, you are expected to bring solutions and overcome challenges independently.

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