Job Description

JOB DESCRIPTION - PR ACCOUNT MANAGER

Primary Responsibility

Based on excellent knowledge of client business, provide senior level account planning, implementation and oversight of several accounts / projects.

Purpose of the Role

To drive team excellence and provide excellent client services by:



Developing and implementing client strategy, demonstrating excellent financial management skills, staff coaching and expense control in order to meet client objectives

Key Responsibilities

Responsible for developing key relationships with client beyond just the management of their business



Drafting public relations strategy for client's



Manage multiple client's/ongoing projects, dependent on billings



To ensure a clear understanding of the client's strategic and operational requirements and communicate these deliverables to your team



Manage team and ensure deliverables are met according to client brief



Excellence in writing and editing materials including client press releases, articles, social media content plans, correspondence and reports



Take a leadership role in new business development and proposals



Management of client meetings (ongoing or project)



Oversee reporting to ensure the highest standard - status reports, call reports, feedback reports, campaign reports



To work with the AD to monitor income from all client accounts and cost: income ratio's are kept low



To drive recruitment and development of staff



To manage the performance of the AMs and other direct business reports



To create clear PDPs for direct reports, along with AD

Skills Profile

Enjoys fast-paced retail environment



Excellent presentation skills



Has proven capability to lead, inspire and manage a team



Excellent communication skills



Excellent relationship management skills



Ability to implement and interpret media campaign across traditional and non-traditional markets



Ability to manage campaigns independently, with excellent financial management

Knowledge and Experience

Diploma or degree in Communications and/or Public Relations



At least five years public relations experience



Has proven experience as an AM at an agency



Broad based exposure to all skills including proposal planning, writing, media relations and social media



Proven track record in growing business



Direct experience in building and managing teams



Has proven campaign/event management / media / social media management experience



Excellent relationship management and financial skills

A Team Player who...

Is passionate about the client, work and Magna Carta



Presents positively in all that they do



Motivates and empowers others



Immediately addresses conflict and does not let own personal circumstances impact performance and/or deliverables



Takes responsibility for completing tasks timeously and keeping client and line manager informed



Shoots the lights out and always overdelivers. No room for mediocrity as we stand against bland!

Exemplifies Magna Carta values:

Curiosity: We share learning across the business



Courage: To challenge the client, team and business thinking



Integrity: We don't make promises we cannot keep. We take responsibility for our actions



Pride: In the work we do, commitment to deliver and passionate about great work