Job Description

Key responsibilities:
Maintaining a carefully compiled Public Relations report.
Interpreting report data and putting together a well-worded analysis.
Maintaining a media database.
Researching trends within communication, PR as well as the gambling industry.
Assisting with brainstorming further strategies to grow the brands' reputation in the public eye.
Liaising with other departments to ensure that all requirements are in order for PR to be generated around a
campaign, event/any relevant company news.
Copy checking for various business documents.
Conducting research in order to help put together campaigns.
Creating copy for marketing campaigns.
Interpret briefs into slogans, catchphrases, and effective content.
Thorough and meticulous proofreading of written content.
Writing of SMS copy.
Writing of poster copy.
Writing of adverts.
Writing of press releases.
Writing of internal communications (email, brochures, booklets etc.).
Connecting with media via email, telephonically and at events.
Attending various company events.
Ability to write in varying tones and styles.
Drafting of speeches, MC scripts, and presentations.
Conducting interviews for video/print/online content.
Ad hoc duties as required.
Qualifications
Type (HR use only)
Description
Essential (Yes/No)
Studying towards or have completed a Diploma/degree in Preferred English Studies/Copywriting/Public Relations
Valid Drivers License Yes
Experience
Type (HR use only)
Description
Essential (Yes/No)
Excel Intermediate
YesPublic Relations/Advertising/Marketing
Yes
Experience writing for the media or within an agency/marketing department environment
Yes
Competencies
Type (HR use only)
Competency name
Description
Detail
Showing concern for all aspects of the job; accurately checking processes and tasks; maintaining watchfulness over tasks and ability to identify irregularities
Reporting
Collate and report on information. Account for and verify reporting figures /statistics. Review/analyse reporting statistics and figures in order to identify trends and make relevant recommendations.
Accountability
Follows through and delivers results in spite of obstacles. Admits to errors and takes corrective action to avoid repetition. Approaches own work with dedication and high sense of responsibility.
Planning
Establishing a clear course of action. Involving others as appropriate. Managing and prioritising activities and ensure monitoring of results to accomplish a specific goal.
Market awareness
Stays attuned to the needs of the market and developments. Translates market knowledge into product innovations and new designs that are responsive to the needs of the customer.
Problem solving
Able to recognize and analyse a problem and/or a difficult situation and develop an appropriate and results-oriented course of action in alignment with legal constituents and requirements.
Time Management
Optimal use of time to ensure maximum output and delivery as per required timeframes. Prioritise and anticipate timeframes. Identify possible delays in advance and plan accordingly.
Customer Care
Making customer needs a primary focus of ones actions. Follows up on requests timeously to ensure that the final product or service met expectations. Gives high priority to customer

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