Job Description

A global pharmaceutical company has a vacancy for Product/Brand Manager to promote and manage their Rx Products.

• To contribute to the strategy development for the product portfolio and specific brands.
• Develop and implement promotion activities according to marketing plan and sales cycle, to meet sales target and increase market share
• Development of KOLs for support of the brands.
• Participate in annual and rolling forecasting
• Manage cost to budget
• Line management or mentorship of lower-level marketing personnel within department
• Develop a long-term strategic plan to develop the product portfolio and individual brands, in conjunction with the Marketing Manager, using sound marketing principles and analysis tools
• Develop and implement an annual promotional plan, from the strategic plan, to achieve sales targets and to grow market share, through the sales cycle plan and other communication options.
• Develop ongoing liaison with KOLs in relevant fields and their professional societies
• Financial management of the marketing programme including budget planning, resource allocation and preparation of reports.
• Support efforts to market the brands into the Public Sector and Export Markets.
• Monitor and report external data from IMS, ImpactRx and other sources:
• Market share, total market and doctor prescription
• Sales growth vs. major competitors Trends
• Competitor activity and company responses
• Be the market expert. Project that image through all levels of the organisation and communicate appropriately with internal and external contacts.

• Contribute to monthly rolling unit forecasts for supply planning
• Monitor and report market intelligence
• Develop close Partnerships with key support organisations to ensure quality programmes
• Advertising Agency, PR Agency. Manage projects thoroughly from briefing through to implementation on time and on cost with those agencies.

Requirements:

• Tertiary qualification in marketing.
• Tertiary qualification in a scientific/medical field is a recommendation
• Have expert knowledge on regulatory and code of conduct issues which impact marketing.
• An ability to negotiate with internal contacts to ensure Best Practice programmes are implemented on time and with minimum disruption to the organisation.
• Strong negotiation and interpersonal skills. An ability to negotiate win/win outcomes with business partners, academics and KOLs, professional societies as well as internal contacts.
• A proven ability to create relationships within Government Agencies and other stake holders within the Health Care environment. A track record of influencing people.
• Sound understanding of Health Care delivery system and data sources within the system.
• Doctor channel experience would be preferable

Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.comShould you receive no feedback within 7 days, please accept your application as unsuccessful.

MNA Recruitment