Job Description

Public Relations Officer ( PR ) - Cape TownFull job descriptionWe Go Places! How about you?Job Grade: 6Location: Stellenbosch, Western Cape, The House of JC Le RouxFunction: MarketingSub Function: Consumer ExperienceType of Contract: PermanentReference Number:118944Closing Date: 30.08.2024Key Performance Areas would include, but are not limited to:Active involvement in management of all aspects of the J.C. Le Roux Tasting Room guest experience and service excellence.Conduct tastings, tours, and presentations on Sparkling Wine Tastings.Active involvement in the promotion and sales of destination offerings, experiences, and products.Assist the Operations Manager in the implementation of functions and events.Collaborate with Brand Marketing to assist in the creation of a consolidated 12 to 18-month Brand Home business plan.Implement the Integrated Brand home consumer engagement plan and activation strategies to achieve consumer engagement and to create memorable experiences.Support management through active involvement in the development of new revenue streams to optimize profit.Assist to reach awareness, sales, and visitor scores.Drive database and wine club sign-ups.Assist with the management of brand home ongoing and annual maintenance and gardens - ensure the exterior and interior is set up correctly and maintained to enhance guest experience.Assist with Brand Home external and internal health & safety audit compliance.Assist to initiate, motivate, and manage brand home interior and exterior upgrades.Assist the Operations Manager and Destination Manager in the implementation of quality systems procedures.Drive efficiencies and maintain operational excellence.Ensure effective stock and cash handling and minimizing losses.Involved in daily banking and cash floats.Responsible for general administration, procurement, and assist with budgeting.Assist with the management of the brand home stock of products, souvenirs and all items needed to offer all the brand home activities.Responsible for the training of the temporary staff.Assist to ensure effective brand home staff communication and positive motivation levels.Inform all Adcorp Blu, Giovanni, Ecowise and permanent staff members of the HSE Zero harm topic for the week.Responsible for Restaurant Maintenance, ensuring jobs are recorded and followed up onManage the shop, ordering the souvenirs, merchandising the shelves.Conduct weekly Stock takes on Operational Equipment.Follow Organizations policies and procedures and identify opportunities for continuous improvement.The successful candidate must have the following qualification, skills and experience:A relevant and recognized hospitality qualification in hospitality, tourism, or event coordination.CWA (Cape Wine Academy) Certificate will be advantageous.Experience in the wine industry will be an advantage.Understanding of, and experience in the hospitality and events industry, preferably in a premium wine environment.Proven sales experience will be an advantage.Ability to work independently and cope under pressure.Proven administrative experience including strong literacy and numeric ability.Strong organizational skills. Experience managing multiple priorities and changing environment.Proven track record of delivering results against defined targets.Exceptional customer service and sales aptitude.Ability to work independently and creatively, pre-empting, and problem-solving issues as needed.Possess excellent communication skills, friendly, approachable, and professional when dealing with visitors and staff in person, over the phone, or in writing.Willing to work on weekends or public holidays and over time when required.DeliverPlay to win & celebrate successDeliver the goodsShapeThink consumer firstMake courageous movesConnectChampion a culture of belongingLearn, share & reapplyDevelopHave real conversationsEmbrace learning & growthThe Companys approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.

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