Job Description

At Masthead, our passion is keeping businesses in business. As a national supplier of risk management services to independent financial advisors and other licensed financial service providers (FSPs), we know this can only be achieved through the calibre of people we employ people who are client focused, set themselves high standards of delivery and have a willingness to go the extra mile.Position summary:As a Digital Marketing Specialist, you will be integral to executing marketing plans that strengthen the Masthead Group companies (Masthead and Masthead Financial Planning) brand, drive audience engagement, and expand our market presence. This intermediate-level role is perfect for someone who thrives in a dynamic, fast-paced environment and enjoys collaborating across various marketing functions.This is a full-time, hybrid position, offering the flexibility of working both remotely and from our head office in Mowbray, Cape Town. During the probation period, you will be required to work on-site full-time.Duties and responsibilities:

• Campaign Management Own and execute integrated marketing campaigns across email, digital ads, social media, and SEO, driving engagement and lead generation.
• Content Creation & Copywriting Develop compelling content for digital platforms, email campaigns, websites, and marketing materials, ensuring consistency in tone and messaging.
• Brand Communication Work to strengthen and align the brand across all touchpoints, ensuring consistency and increasing brand awareness.
• Lead Generation & Nurturing Manage lead generation activities, including paid media campaigns, email nurturing, and content-driven lead capture strategies.
• SEO & Paid Advertising Optimise website content and manage Google Ads, social media advertising and digital advertising to improve search rankings and drive traffic.
• Marketing Analytics & Reporting Track and analyse the performance of campaigns and content initiatives, reporting on key metrics and making recommendations for continuous improvement.
• Stakeholder & Vendor Management Collaborate with internal teams and external vendors to execute campaigns and marketing initiatives effectively.

Minimum Requirements Qualifications, Skills & Experience:

• Degree or Diploma in Marketing, Digital Marketing, Communications.
• Certifications in SEO, Google Ads, or social media marketing are advantageous.

Essential technicalskills and experience:

• 2 - 4 years of experience in digital marketing, content creation, and campaign management.
• Strong understanding of marketing principles and best practices.
• Proven experience in content creation (copywriting, editing, and proofreading) for various channels, including email, social media, marketing material and websites.
• Strong understanding of lead generation strategies and tools (including email marketing, PPC, and SEO).
• Experience managing social media platforms and running Google Ads campaigns.
• Project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Familiarity with marketing automation platforms (e.g., ClickDimensions, Mailchimp, or similar).
• Excellent verbal and written communication skills.

Highly advantageous in this role:

• Experience in Financial Services or Professional Services Understanding industry-specific marketing strategies, compliance, and audience engagement.
• Experience with design tools (e.g., Canva) for creating basic marketing materials.
• Proficiency in Google Analytics and ability to make data-driven decisions to improve campaign performance.

Competencies

• Campaign management-focused, with the ability to plan, execute, and optimise marketing campaigns to drive lead generation and results.
• Strong content creator, with excellent writing, editing, and communication skills to produce engaging and on-brand content across various channels.
• Results-oriented, with a strong focus on lead generation, conversion, and performance optimisation through paid media and email marketing.
• Collaborative team player, able to work effectively with internal teams and external vendors, contributing positively to team goals and project delivery.
• Highly organised, with strong time management skills and the ability to juggle multiple tasks while ensuring high-quality outcomes and meeting deadlines.

Masthead is running an internal and external recruitment process simultaneously for this role. Masthead is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions.Should you receive no correspondence within two weeks of the closing date of this job advert, please consider your application unsuccessful.

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